Buckle up because we’ve got a long one for you today! We are looking at all levels and aspects of marketing. From our product to our customers and every aspect of marketing in between. While the customer is the most important aspect of a marketing strategy we will begin by looking at the product since not all of your products are the same.
1. Marketing Your Product Or Service
Most business’s “product” can be broken into two categories. Either it is a service, or it is a physical or digital product that can be purchased. One can be sold on Amazon like a toy or gadget, the other, a service is something like construction or a spa resort.
Knowing your product is vital to effective digital marketing and a successful business. You either need to know your product better than anyone in the world or you must know both your product and your competitors.
2. Knowing Your Customer In Business
Now we get to take a look at your business’s customers. Knowing your customer is the most important aspect of your business let alone your business’s marketing. The more data and information you can acquire the better.
You can collect data from online resources, but you should take the time to talk to your customer and gain information and data from the source. Take any and all information you can acquire on your target customer and study it. Get to know your customer better than you know your own family. That alone will lead to an effective marketing strategy.
Many marketing companies and businesses will make character boards of your target customer or customers. By creating a character board or persona board you can put a face and name to your target customer. This helps make your marketing more effective.
3. The Marketer
The third aspect of marketing is the marketer. This is the mastermind behind the strategy, organization, and execution of your business’s marketing. For many small business owners, it is you, the business owner. For many businesses, it is an unfortunate college student who lacks the skills and experience to execute an effective marketing strategy.
For some, a marketing expert sees the value of all forms of marketing, analytics, and the need for expertise in all of them. An expert marketer will tailor your marketing to your business with proven marketing strategies that work as well as marketing experiments that could result in a breakthrough.
When your business hires an in house marketer you need to consider all of these aspects of marketing and which they are able to do. Within these different aspects of marketing you can find over 20 different degrees and fields of focus. You can’t hire a web developer that understands code and expect them to also be able to design and marketing strategy. Or a designer to understand data analytics. A lot of marketers become generalists with a few specializations. Understanding this will help you to have clarity when hiring or working with an in house marketer.
It would be wise to hire an in house marketer and hire a marketing company to manage the aspects of marketing your marketer does not have expertise in. At Wes Web, we work with a large number of in house marketers where we come alongside their marketing and complement what they manage in traditional marketing with our digital marketing. With this dynamic marketing approach, we reach all clients and future customers on all marketing platforms.
4. Medium Of Communication
The medium of communication is a very broad aspect of marketing. You not only have written words but you have the visual aspects of communication like branding. Let’s not forget the audible aspects of spoken word or background music. Body language is a huge part of marketing and communication.
All of these mediums of communication brought together can be seen in a video or on your website. The photos on your website, the website’s design and appearance, and every little detail that communicates to your customer falls under the medium of communication in marketing.
5. The Marketing Form & Marketing Platform
The form of your marketing can fall into two categories. Digital Marketing or traditional marketing.
Traditional marketing is more old school. It is what the show MadMen focused on. Creating the perfect advertisement or billboard. Almost anything that does not online fall under the umbrella of traditional marketing.
Digital marketing consists of marketing that appears online. Whether it be an ad on Facebook or the first thing to come up in your Google search, this is digital marketing.
Within these two marketing forms, there are also marketing platforms. For instance, under the form of digital marketing, you have a variety of platforms like social media, online ads, or most importantly your own website where you perform search engine optimization and content marketing. In traditional marketing, the platforms can be print newspapers or magazines, radio marketing, television ads, or even billboards and signs.
On all of these platforms, you will see or hear different mediums of marketing communicate their product to you, the customer.
6. The Marketing Strategy
The marketing strategy is where all aspects of marketing meet and the marketer works their magic. Choosing the correct marketing channels, approach, and communication to correctly reach your target audience is determined here. The marketing strategy is a bit abstract to mention, but a lot of it comes through knowledge of the different aspects of marketing and experience.
But that is not everything! Oh no, there is one final aspect of marketing that we touched on slightly when looking at our customers, but we could not look at it in depth until we covered everything. The last aspect of marketing is data and analytics!
7. Marketing Data & Analytics
Marketing data and analytics are the most vital aspect of a successful marketing campaign and a successful business as a whole. Each time we perform marketing there is valuable data and information that helps us learn about our audience, our product, and all other aspects of marketing.
You must set up all of your marketing campaigns to track this data effectively. Then you must break down the data and apply it to your future campaigns. Data must continually be reinvested into your campaign and strategy. This data can also impact how you define your customers, the way you perceive your product, the medium of communication, or the marketing platform. Marketing data over time is what will determine your business’s future success.
Contact Wes Web For Effective Digital Marketing
At Wes Web, we have a variety of expertise and we can make your team more effective or we can cover your marketing strategy completely. Our digital marketing focus is developed for long-term businesses looking to continually grow. Contact us to learn more and receive professional marketing services.