Creating a Website for A Niche Business: Bee Sharp Sharpening

Bee Sharp LLC Website Design For Scissor Sharpening 

Wes Web recently designed a website for Bee Sharp LLC, a local Schuylkill County business. Tracy, the founder of Bee Sharp, is an expert in sharpening knives, specializing in hairdressing scissor sharpening. With the help of Wes Web’s website design experience, Bee Sharp’s distinct personality is weaved into this professional website that is SEO-optimized, mobile, and user-friendly website.

How We Made Bee Sharp’s Website SEO Optimized

Wes Web carefully applied SEO strategies to Bee Sharp’s website. We built the website in WordPress, updated the title tags and meta descriptions, and created unique SEO-optimized written content for each of the pages. The site is correctly structured to make sure keyword cannibalization does not occur, and the site will eventually rank for each key service they provide.

It is important to note, this is a brand new website and a brand new URL. Until there are links going to the URL, the website will not rank well because Google does not trust it yet. Gaining links and domain authority is a key challenge for newer websites. 

A note on the content, we included relevant keywords such as “sharpening mail-in services,” “knife sharpening,” and “salon scissor sharpening“. These words are carefully arranged on their relevant pages and are not keyword-stuffed. This ensures that prospective customers looking for expert sharpening services may quickly find Bee Sharp.

Localizing The Bee Sharp Website

It is important for websites that serve their local community to have a localized website. What does this mean? We want websites that serve their local community to be tailored to it. From having the local area mentioned to including specific details about the region no one else knows about.

We made Bee Sharp’s web content reflect that they primarily serve the Schuylkill County community. This marketing strategy not only shows Bee Sharp’s commitment to local clients but also strengthens their connection and rankings within the community. This, in turn allows easier engagement with potential clients. Utilizing specific locational based keywords, and other content is key when working with a small local business.

Matching Brand & The Website Design

Another goal of Wes Web’s was to create a website with the same styles as Bee Sharp’s bright and whimsical logo. The logo is the heart and soul of their brand identity, but we wanted to create balance between the fun logo and the professionalism of the business. Wes Web’s design strategy involved incorporating colors from this logo into the website’s structure. But you will notice the website is heavily image-based and that carries the design, while the logo colors are the bright accents in icons and the call to action on the home page.

Contact Wes Web To Design Your Website

Wes Web’s redesign of Bee Sharp LLC’s website displays our combined ability to have an SEO optimized website and a visually pleasing user experience. As Bee Sharp grows within the Schuylkill County community, its website will be a key to reaching its customers online.

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