One of the most difficult parts of working in digital marketing is meeting with business owners that have been burned, used, and sold bad digital marketing. They know they need digital marketing. Everything they hear, read, and people in their industry tell them how SEO or PPC or Social Media doubled their business’s size.
What Business Owners Say About Bad Marketing Companies
“If you knew how much money I wasted over the years with the past two companies”
“Does it actually work because the last guy said a lot of similar stuff”
“We got a lot of traffic but no leads”
“I don’t even know what the last marketing company did.”
What Bad Digital Marketing Companies Do
Looking at the websites, this is the marketing that I see complete on the website that results in terrible results for the customer.
1. Technical SEO Without Content
One of the most common things we see is a technically optimized website that is completely bare of written content. This SEO work is typically done by a web designer or person who knows technical SEO but does not write. Technical SEO is important, just like changing the oil in a vehicle, but the written content on your website is the gas.
2. Link Building Without Content
A website with a lot of links but no content is powerful, can grow a little bit, but this is only one piece of the puzzle
3. Mediocre Web Content Without Other Optimizations
A website with a ton of mediocre and unorganized content that isn’t technically optimized.
They Don’t Know Your Target Customer
PPC campaigns that do not target their customer will result in a lot of traffic but
– A lot of cool looking things that lack ‘meat’
The Common Issue With Bad Marketing Companies
A lot of the issues with marketing companies is that they typically only perform a piece of the larger marketing puzzle. In the examples above, the work that the previous marketing company was not terrible. It was not as good as Wes Web’s digital marketing (in my opinion of course).
- The customer is neglected in the strategy.
- Only 1 of the three pillars of SEO is performed.
- They focus on the business brand rather than the product and customer.
While their work is quality, just as eggs in a cake can be high quality (and expensive these days) but if they forget the sugar, butter, and flour, the taste is terrible!
6 Marketing Company Red Flags
Below are a few red flags we have heard and found from feedback from clients. When we ask why digital marketing did not work for them in the past, this is what we hear.
- They do not do monthly reporting.
- Larger than life promises.
- You do not know what the marketing company is doing.
- It is very cheap.
- I repeat, it is very cheap.
- Hire a high school student because “they know social media”.
Hire The Best Marketing Company (In Our Opinion)
Hire Wes Web to perform your digital marketing. We perform monthly reports, see the big picture as well as taking care of the little details in marketing and are focused on building your business and growing it.