Content Marketing

Librarian talking about how Google is a librarian.

Google Is A Librarian | Marketing 101

How Is Google Is A Librarian? Essentially, Google is a Librarian because it organizes information and recommends websites as “books” that answer questions or provide solutions to the searches you perform online. The goal of Google is always to provide the answer or solution to its customers. Knowing this, we can curate our book – […]

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100 plus construction marketing tips.

100+ Marketing Tips For Construction Companies

Marketing a construction company does not have to be complicated. Learn from our construction marketing tips on how to market your construction business. Whether you work in residential, commercial, industrial, or infrastructure, we have tips and ideas for your marketing team. Looking for digital marketing for your construction company? Need a construction company web designer?

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Digital Marketing In 2023

What Can We Expect From Digital Marketing In 2023 This year has been a wild one. Between major social media changes and a million and one Google algorithm updates as well as mass layoffs from tech companies, a wide variety of things have directly or indirectly impacted digital marketing. We are going to look at

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How To Create Unity In Your Marketing Team

A successful marketing team is diverse. There are a wide variety of skills and abilities that are needed for an efficient and effective marketing team. With that variety comes a diverse collection of personalities that do not always get along. Whether your marketing team consists of 2 people or 20 as a manager of the

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Marketing 101: Aspects Of Marketing

Buckle up because we’ve got a long one for you today! We are looking at all levels and aspects of marketing. From our product to our customers and every aspect of marketing in between. While the customer is the most important aspect of a marketing strategy we will begin by looking at the product since

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Marketing 101: The Marketing Funnel

Today we are looking at the marketing funnel or “the buyer’s journey”. Before we dive into the marketing funnel you should have an understanding of your product and most importantly your customer. These are two of the most vital aspects of marketing you need to know in order to market effectively. Now that you know

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4 Reasons Why Digital Marketing Is Better Than Traditional Marketing

A lot of business owners avoid getting a website or investing in digital marketing just because it has a bigger price tag than a billboard, a new sign, or an ad in the local newspaper. I’m here to tell you to stop doing that! Okay okay, I’ll calm down. Below are a few reasons digital

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6 Reasons Your Business Should Invest In Digital Marketing

Why You Should Invest In Digital Marketing If you are a business owner you have heard of digital marketing. From SEO to PPC and Socal Media marketing. It is likely you have invested in Social Media marketing on your own since it is “free”. Fun Fact: Social Media marketing is one of the most time-consuming

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Schuylkill county marketing buffet.

Creative Ways To Advertise Your Business In Schuylkill County

Marketing and advertising your Schuylkill County business can be challenging, Sometimes it feels like there are too many options, other times when you have a specific event or deal you want to market none of them seem like the perfect fit. While it would be best to have a marketer advise you on what would

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Content marketing with newsworthy content.

Marketing Your Business With Timely Content

Breaking news! Read all about it! We all know what timely content is. Timely content is newsworthy content written about a relevant trending topic. Timely content marketing is typical for news sites, but what if a local business were to write timely content? Content Marketing In Action Content marketing is an undeniably effective tool in

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