If you are a business owner in Schuylkill County you are constantly trying to think of ways to get more business, grow a small business, reach more customers, meet your yearly goals.
As 2022 rolls into our lives there are a variety of challenges we must face as business owners in Schuylkill County. One of those challenges is how we are going to grow our business to be better than last year.
We have compiled a collection of practical ways to grow your Schuylkill county business. Not all of these will work for your specific company, but all of these have been proven to be extremely effective ways to market Schuylkill businesses.
7 Effective Ways Grow Your Business
Below are seven different ways you can help your Schuylkill company grow in 2022. Learn how to grow your service business or how to grow your product-based business. We will specify which marketing, networking, and business development strategies work best in different niches.
1. Grow Your Schuylkill County Business Through Networking
Whether you sell products or sell services, other businesses and business owners can be great assets for the growth of your business. For example, if you work in construction in Schuylkill county, it would be really effective to network with a local lumber supplier. While you might not see immediate results through networking there is a huge benefit to knowing people in Schuylkill County.
While networking starts relationships, what develops effective growth is growing that relationship. From performing favors and recommending their business you will help foster a business relationship. Imagine if your Schuylkill business is in plumbing and HVAC. it would be an excellent idea to partner with a construction company that builds homes. You can install the plumbing and they can build the home.
Networking takes time but it is an extremely effective way to grow your business to be a cornerstone of the local community. In our county, there is the Schuylkill Chamber of Commerce located in Pottsville, but there is also a large number of local business groups throughout different towns in Schuylkill County. In Schuylkill Haven, there is the Greater Schuylkill Haven Area Business Association or in Orwigsburg there is the Orwigsburg Business Association. Get involved with your local Schuylkill county town’s businesses and network with other businesses to help grow your company.
2. Grow Your Schuylkill Company By Buying Another Business
One of the fastest ways to grow your Schuylkill business is by purchasing another one. By performing a merger and acquisition you can widen your business’s reach by having more than one location as well as doubling your inventory and employees. Performing a business acquisition correctly in Schuylkill County will lead to a large amount of publicity. You can find businesses for sale throughout the United States on BizBuySell.
A great example of a business acquisition that occurred in Schuylkill County in 2022 is Werner’s Lumber of Pine Grove purchasing Scott Millworks located in Cressona. They publicly announced it in January and they have managed the release of this information very well.
You have to determine how that publicity is managed. For example, Boyers Food Markets recently purchased a location in Pine Grove. Boyers purchased Bergers and took over the location. In Schuylkill County people are bound to complain about change. Boyers would have an advantage in marketing their purchase as staying local, attending local community events since Pine Grove is a very localized town where everyone knows each other. This gets more into PR but for Boyers to see their greatest success in Pine Grove they would need to start appearing at local community events and meetings.
3. Grow Your Schuylkill Business With A Website or Website Redesign
Getting a website designed and built is one of the most important things for a business. Whether you are a small business or a large business a website is vital to growth for any company. Not all websites are built the same. For example, a website built on Wix will not rank in Google. Yes, if someone types your business name the website shows up, but people will not be able to find you based on your services. If that is the case your website is simply an advertisement that no one can find.
Getting a website built correctly by a Schuylkill web design company is extremely important. Get your website professionally built on WordPress or Squarespace and you will get more traffic and more leads to grow your business in Schuylkill County.
If your website isn’t built correctly or well it probably is not getting a lot of traffic. Less traffic to your website means fewer leads. Fewer leads mean fewer sales. Get a free website analysis of your Schuylkill County website. If your site needs to be improved you can get a website redesign.
4. Grow Your Schuylkill Business With Internet Marketing
If the shut down of businesses in 2020 during quarantine proved anything it is that the internet has power in business and is here to stay. You can drastically improve, grow, and expand your business through Schuylkill internet marketing. If you have not seen growth or success through internet marketing you should consider hiring a professional internet marketing company in Schuylkill County.
You can widen your business’s footprint in multiple ways. While there are multiple types of digital marketing to grow your Schuylkill business, there are different strategies you can apply to your internet marketing. You can start writing content targeting locations outside of Schuylkill County. Additionally, with internet marketing, you can target specific locations with PPC advertising. If a specific area lacks your services it would be lucrative to target that area.
Develop Your Schuylkill Business Through Search Engine Optimization (SEO)
Search engine optimization is the most profitable and effective form of marketing. While it takes a while to work, the profitability of SEO in Schuylkill county is monumental. A large number of local businesses in Schuylkill county have not invested in search engine optimization so ranking for local SEO is less competitive. Within a year you can be at the top results of everyone’s search results.
Expand Your Schuylkill Company With Pay Per Click Advertising
Schuylkill pay-per-click advertising is one of the fastest forms of digital marketing in Schuylkill county. The best part about PPC advertising is you can decide where your business grows. You can target specific zip codes and counties. Expanding your company is a great way to grow your business to specific regions as well as make sure people see your business first.
Use Social Media To Expand Your Business In Schuylkill County
Using social media to grow your business in Schuylkill County is a great way to be present in the local community online. There are a variety of public groups and communities in different Schuylkill county towns. In Pottsville, there are a variety of community and business groups designed to help communicate within the city. Even smaller towns like Schuylkill Haven, Orwigsburg, and Pine Grove have facebook community groups that
5. Partner With A Local Schuylkill County Non Profit
Partnering with a local nonprofit is a great way to expand your business. By connecting with a local nonprofit you are able to make an impact that helps the community and connects you with people who wouldn’t normally know your business.
Pioneer Pole Buildings, a company we redesigned a website for, has a large connection to local charities and nonprofits. Take their community page as an example or list of a few nonprofits in Schuylkill county that you can help expand your community reach.
6. Improve Your Schuylkill Business With Process Improvements
Something that could be holding your business back from growth is time. You simply do not have the time or ability to expand your business’s reach in Schuylkill County. A great way to improve your business internally is by creating process improvements. Take time to look at the way you do things and see if there can be a way to increase the speed at which they are done. A great way to think about this is if you do anything more than once, streamline the process.
Additionally, you can outsource certain work to improve your business’s efficiency. Outsourcing specific types of work or areas of your work will allow you to focus on what you are most effective at
7. Expand Your Schuylkill Company By Adding A Product Or Service
If you add a product or service to your business you can attract more people to your business. Cracker Barrel is an expert company at this. Are they a store or a restaurant? Technically they are both. A great example is if you own a home construction company. Creating a sister HVAC company would allow you to not only sell the construction of a home but the heating, ventilation, and air conditioning. You can expand your business vertically or laterally. You can also do this by purchasing a closing business.
Make 2023 The Year Your Business Grows
Take this year to make your Schuylkill business grow. Get a free consultation on growing your business from Wes Web. Learn more about different aspects of marketing. We provide a free quote on marketing as well as advice on effectively marketing your company to grow and expand beyond Schuylkill county.