Marketing and advertising your Schuylkill County business can be challenging, Sometimes it feels like there are too many options, other times when you have a specific event or deal you want to market none of them seem like the perfect fit.
While it would be best to have a marketer advise you on what would be the most effective marketing for your company, I like many business owners am stubborn. That is why I’ve created a buffet of ways to promote your business in Schuylkill County PA, or truly throughout most of Pennsylvania.
Growing your business with marketing and promotion doesn’t have to be difficult. Typically it requires time, money, or a lot of both. This is why it is so important to invest in the right marketing for your company.
Article Breakdown:
- Places To Promote Your Schuylkill PA Business
- Creative Ways To Grow Your Schuylkill Company
- Traditional Marketing For Your Business
- Digital Marketing For Your Company
List Of Places & Ways To Promote Your Schuylkill Business
We have compiled a large number of places you can advertise your business in Schuylkill County. From online locations to physical locations you can promote your business so all of the coal region sees and knows your company.
Schuylkill County Chamber Of Commerce
By joining the Schuylkill County Chamber of Commerce or Schuylkill Better Business Bureau as some are called, you align yourself with a variety of established businesses in Schuylkill County. Working with Schuylkill County’s Business Associations you will have opportunities to promote your company locally.
Schuylkill Business Associations
There are also smaller business associations in connection with the Schuylkill County Chamber Of Commerce. Places like the Pine Grove Area Business Association, Orwigsburg Business Association, Pottsville Business Association, or Schuylkill Haven Business Association are great place to find opportunities for your business to be found in Schuylkill County.
Schuylkill County Websites & Local News Sites
You can promote your small business by updating local news sites with press releases, blog posts, or social media linking and sharing. For instance, Schuylkill PA’s website has an option to write a blog post/article about your business to help promote it. This is a great way for people to find you in multiple ways. By adding an article to the Schuylkill PA website you will reach more people in our local area.
Creative Ways To Promote Your Company In Schuylkill County
Further in this article, you will see ways to advertise your business with traditional marketing or through digital marketing. This section of our article is dedicated to strategic promotional tactics for your Schuylkill Business.
Whether you are a local restaurant, HVAC company that services Schuylkill County or a local contractor that helps repair the homes and buildings in Schuylkill County, promotion is a great way to get your name out there. Promotion is a blanket marketing strategy where people will simply become aware of your business. Using marketing strategy like promotion is effective, but developing a marketing strategy that integrates the digital marketing funnel and all aspects of marketing will lead your business to long term growth and success.
Host Events At Your Business
If you own a restaurant, a large building, event space, or wedding venue in Schuylkill County any available days your business does not have booked is a great time to facilitate and organize events. You do not have to do all the work partnering with a local marketing firm like Wes Web would be a great way to facilitate a networking event. I’m serious… contact me and we will make it happen!
Attend Schuylkill County Networking Events
Speaking of events, you get double points if you host a networking event or local business event. Networking events are a great way to connect with local businesses or non-profits in Schuylkill County.
Typically the better business bureau of Schuylkill County will host events for networking. If you are interested in hosting an event fully dedicated to networking so are we. Contact Wes Web if you are interested in hosting or attending a networking event.
Sponsor Sports Teams In Your Local Area
If your target audience consists of parents, a great way to market your business is by sponsoring a local sports team’s t-shirts. This is a great way for people to find you while they watch their kids play soccer or football. You can sponsor signs, shirts, or uniforms. I would recommend a larger donation for a more permanent sign as well as getting your business name on jerseys.
By sponsoring a team at your local school you will automatically improve public perception of your business. This marketing tactic will not only increase awareness of your company but it will provide positive PR. Unless the team is terrible.
Contact your local school’s coaches and I am sure they would be apt for some funding. Pine Grove little league and soccer teams are always looking for sponsors for their shirts. If you have been through Schuylkill Haven you might have noticed the extremely large Lehigh Valley Hospital sign on the side of their brand new sports complex. This is a major PR move right down the road from St. Luke’s hospital.
Market Your Schuylkill Business With Traditional Advertising
What is traditional advertising? Anything that isn’t digital. Traditional marketing is strongly used throughout Schuylkill County, it is overused in my opinion.
Get A Sign For Your Business
Bartush Signs is located right in Orwigsburg. Wouldn’t it be a great idea to grow your local business with a sign that is locally made? A sign at your business location will help indicate to anyone driving by that your business exists and is located in Schuylkill County.
Get A Billboard For Your Business
What is the difference between a sign and a billboard? Not a lot besides the size. A billboard on a well-traveled road is a great way to grab the attention of people who are passing through. Billboards are a great way to make sure everyone who lives nearby knows your business exists.
Place An Ad In A Local Paper
There are so many local papers. Yes, there is the morning call and the South Schuylkill news (if they still publish). Almost every town publishes a local newsletter/paper. Contact the borough or town hall and see what their pricing is. Having moved from Pine Grove to Schuylkill Haven I had to laugh because they had almost the exact same ads in the exact same locations in “The Evergreen” and the “Haven Highlights”.
Place Your Ads On Restaurant Placemats
When a new restaurant opens contact them immediately and ask if they are planning on getting placemats. If they are, make sure they have your contact information so they can include you in the placemat design. This is a form of traditional marketing that keeps on giving.
Radio Station Advertising
Target your local market with radio ads. There are a few local radio stations in Schuylkill, Berks County, or Lehigh county. By running ads on the radio you can reach a wide range of people quickly.
Market Your Schuylkill Business Digitally
Digital marketing is no longer new, and it has resulted in the most effective form of marketing for small to large businesses. Learn more about digital marketing.
Local Social Media Marketing
Every Schuylkill County business loves social media marketing because it is “free”. Social media marketing is valuable and has its place, but it is one of the least effective forms of digital marketing. One of our recent articles focuses on why we do not post on social media.
If you are wanting to get extremely intense with your social media accounts there are a lot of local pages like nosey neighbors of Schuylkill County and Schuylkill Haven’s Businesses page that you can post deals or local events.
Social media might be free, but the amount of time it takes typically is not worth the investment (depending on the business of course). Rather than spending hours on social media, I recommend you take some time to look at a few other forms of digital marketing in Schuylkill County. They are about 1000% more effective than social media marketing.
Search Engine Optimization On Your Schuylkill Website
One of the best ways to promote your business in Schuylkill county is Search Engine Optimization. In Schuylkill county many businesses neglect their website or have their website built by companies that are not fully versed on search engine optimization. This puts you at an advantage. If you build and optimize your website, it will be ranking locally and get the leads you want.
Website Design To Build Your Small Business
If you do not have a website yet, now is a great time to start! Getting the right website is so important. At this point and time, anyone can technically build a website, but that doesn’t mean it is a good website. A good website is designed to get you leads and that requires search engine optimization and a structure that has a thorough marketing strategy behind it. Get your website designed by Wes Web.
Utilize Local SEO So Your Company Shows Up In Local Schuylkill County Searches
Ever notice that nice little map icon that shows up when you search for a service or product. Your business should have a Google Business Profile. If you have not claimed it this is so important! We focus on optimizing your business to show up higher in local SEO. Get your Business Profile claimed and optimized by Wes Web.
PPC Advertising Optimized For Schuylkill County
One of the coolest things about PPC ads is you can target exact zip codes. If you want to grow you business locally, why not show up on Google and on local sites? PPC ads are a fast and easy way to get your business in front of customers. Get your PPC ads and campaigns set up today!
Contact Wes Web For Marketing Advice, Advising & Ideas
At Wes Web we care about your business and prioritize its growth. Even if it is not a form of marketing we perform we will advise you to do it if it will lead your business to succeed. Get advice, ideas, and inspiration for growing your local business. Contact us for a free quote and consultation.