When designing a website for Scapes Consultancy, a landscape consultation and management company, Wes Web integrated multiple specific web design and SEO practices.
There are multiple things that make an effective website, both visually and so that it ranks well. In this case study, we will dive into what we did to make Scapes Consultancy’s website optimized for search engines.
1. Implemented Strong Sitemaps in Scapes Consultancy’s Website
The first thing that we did in this project for Scapes Consultancy was made sure that they had a well-structured sitemap. A good sitemap ensures that search engines can discover and index the content on your website while showing users a clear roadmap. Think of it like the table of contents in a book but for your website!
For Scapes Consultancy, Wes Web implemented a simple and straightforward sitemap structure so that they would rank well and be able to expand in the future. We create an HTML sitemap for human website visitors as well as an XML sitemap for search engines and took care of submitting it to Google for indexing. This is an effective step in securing good SEO ranking.
2. Wrote SEO Optimized Headings For Scapes Consultancy’s Web Content
A good website must be SEO optimized in order to actually rank in Google. A key thing to include to have effective SEO is having descriptive headings and following the proper heading struture.
Proper heading structure consist of headers and sub headers that are organized by topic and include primary keywords that align with the user’s search intent. Headers are used for main topics and sub headers are usually used for major topics and sub points underneath headers. These headers also follow a predictable structure from Heading 1 to Heading 6 with only a single Heading 1 per page.
Having proper headings ensures that crawlers can scan your content and so it is easier for readers to read and comprehend. Keywords and intent mapping are also important factors of SEO for websites. It is vital to phrase headings in the same way people are actually searching those terms.
We made sure to implement these practices into Scapes Consultancy’s website. We included hierarchy in the headings, subheadings, and body copy for easy flow and readability. Having proper headings (H1, H2, and subheadings) is essential for high SEO ranking.
We also included key words into the headings so that their website would show up for what their customer was searching for. Using key words ensures that your business’s website ranks for what people are searching for. When key words are specifically included in headings, it strengthens the SEO of your website.
3. Added Localized Content On Scapes Consultancy’s Website
It is also important to add localized content and information to your website in order to rank well. Adding localized sections to your website helps search engines easily connect your business to a specific geographic area. This boosts your website’s local visibility for city-based searches and enables local relevance. Adding a location page also supports the Google map Pack, as it helps verify your Google Business Profile, establishing trust.
For Scapes Consultancy, we added an parent Location page to bring relevant location information to the website. Specifically, naming your business’s town or city is highly beneficial for SEO, so that is what we did for Scapes Consultancy. This is just a parent page, which we created so that it can easily be expanded in the future to multiple, more specific subpages to strengthen local SEO even further.
4. Added Conversion Rate Optimization Strategies to Scapes Consultancy’s Website
Wes Web also helped Scape Consultancy’s website follow conversion rate optimization (CRO) strategies. This means the website is built with visitors and potential customers in mind to lead them towards “conversion,” or completing the final goal, whether it is booking a call or filling out a contact form.
In Scape Consultancy’s website, we implemented multiple calls to action via buttons that made their website more conversion-rate-friendly. These calls to action guide the viewer toward Scape Consultancy’s end goal, which is to get them to fill out a contact form. We placed buttons throughout their website at natural occurrences with strong visual hierarchy to encourage the viewer to get a quote, learn more, or contact them.
CRO is a valuable practice in your website’s SEO because it ensures you get a good return on your SEO investment and helps website visits turn into actual revenue. It also improves the user experience because it guides the customer to action and helps them understand the purpose of your business or service. After customers land on your website due to good SEO practice, CRO is what really gets the job done!
5. Added Reviews to Scapes Consultancy’s Website Homepage
Another effective practice in boosting your website’s SEO is to put your Google reviews on your website. It enhances your SEO by providing a consistent stream of new user-generated content that shows trust and relevance to search engines.
By adding reviews directly to your website, businesses will increase their visibility to local search results and boost their SEO rankings. Not only that, but users are more likely to book a service with you if your business has good reviews, so it builds trust with site visitors and those looking to get a quote for services. We added Google Reviews to Scapes Consultancy’s Website to improve their SEO rankings, local search results, and trust signals.
6. Mobile-Compatible Layout For Responsive Web Design
Having a website that is compatible on mobile devices is key for optimal user experience and SEO ranking, especially in today’s day and age where more than 50% of users are on a mobile device. Your website should also easily adapt to smartphone format because search engines rank based on mobile performance. Additionally, users will not usually stay on a website for long if it is difficult to navigate or isn’t mobile-friendly.
For Scapes Consultancy, we made sure to design their website with mobile compatibility and responsive design in mind. We designed their website to seamlessly function across both computers and mobile devices, checking and testing each page individually and on multiple device views. This way, their website can be scanned better, allowing it to rank higher in Google. By making their website be easily viewed on a mobile device, it has a better chance of getting conversions because viewers will stay on the site longer and crawlers can scan the website more efficiently. Making Scapes Consultancy’s website mobile-friendly is a win for them and their potential customers.
7. Page Speed Optimized Website For Scapes Consultancy
Another important SEO practice is making your website optimized for fast loading times. This is important because it allows your website to be seen better by crawlers and people visiting your site. When a website includes large files or images, it often takes longer to load.
For Scapes Consultancy’s website, we ensured that the images and files on their website were at a good size so that their site would load at a good time. We still kept the website highly visual, including lots of images of landscape work, but did so in a way that allowed their site to load quickly. This retains their viewers, turning them into potential leads, instead of leaving if the site takes too long to load.
The Result of SEO-Optimized Web Design: A Satisfied Customer With an Effective Website
Wes Web creates websites not just to give you something beautiful to look at. We want your website to truly work for you, from getting traffic to your website via SEO to then converting visitors to leads through CRO.
The owner of Scapes Consultancy got exactly that.
Wes Web is terrific! Very responsive and easy to work with as a first timer in setting up a business website. Thanks so much, Allie and Wes!
– Scott Ruth, Owner of Scapes Consultancy
Hire Wes Web For Quality SEO Web Design
Looking for quality web design that looks good and converts? At Wes Web, we are focused on high-quality web design that is search engine optimized, helping your business be found by your ideal customers. We are ready to assist you in strategic web design.
Have a website, but want it to be search engine optimized? We’ve got you covered. If you want to learn more about our web design and SEO services, contact us today!