5 ways to keep your marketing alive during the July summer slump

For most firms, July signifies more than simply warm weather and vacations; it also implies a significant drop in website traffic, lead generation, and customer engagement. People’s search for products and services varies when they travel, spend time outside, and break from their routines.

That doesn’t mean your marketing is no longer working. That only means that your audience is behaving differently.

Businesses need to change their approach. Hit customers where they are, and don’t wait until fall to market. For B2B enterprises or brands targeting consumers, the summer months mayparticularly effective great time to boost exposure, foster stronger client relationships, and create the framework for a successful second half of the year.

These five tactics might help you market your business in July:

1. Increase your presence on social media

People tend to spend more time on their favorite social media sites and less time on Google searches in the summer. Facebook, Instagram, TikTok, LinkedIn, YouTube and other platforms are in the forefront of someone’s mind even if they aren’t actively buying or investigating a brand.

It’s time for B2C enterprises to beef up their social media presence. Instead of waiting for them to find you via search engines, get into the stuff people are consuming now.

Think about sharing:

• Short videos
• Behind the scenes
• Customer Success Stories
• Seasonal specials
• Product presentations
• Educational counselling
• The culture of the firm

It’s more than merely increasing the number of postings. Each piece of stuff has to be worth while. Inform, entertain, or inspire your audience.

And when search demand eventually wanes, paid social media advertising may help keep your firm front of mind. Familiarity may influence future decisions, so being seen more often is better when customers are not yet ready to buy.

2. Focus on Building Brand Recognition

July is not typically a good month for a lot of B2B organizations to get rapid leads. Decision-makers could be on the road, working less or deferring purchases until after their holiday.

Summer is the perfect time to focus on boosting brand awareness, not simply tracking the amount of form submissions or phone calls you receive.

Regularly publishing useful material keeps your company in the eyes of potential customers and promotes it as a trusted source. Think about making:

• Educational articles
• Industry analysis
• Presentations of project case studies
• Company News
• FAQ
• Educational films

Another alternative for brands is impression-based advertising campaigns that focus on visibility, not speedy conversions. All these activities always keep you at the forefront of the thoughts of prospective clients so that when they’re ready to buy, they already know about your firm.

Brand familiarity generally has long-term advantages, especially for organizations with longer sales cycles.

3. Keep the Relationship Alive with an Email Campaign

Even if website traffic drops down in the summer, email remains one of the finest ways to speak directly to your audience.

Most customers merely move their calendars about instead of leaving for the full month. A lot of people check their email regularly or catch up on their inbox when they return to work from vacation.

Many firms dial down their email marketing efforts throughout the summer, which might be an opportunity since there’s less competition for attention.

Depending on your readership, your emails might include the following for B2C businesses:

• Seasonal sales
• Summertime items or services
• Deals within a time constraint
• Event reminder
• Tips to help you make it through the season

For B2B:

• Teaching Materials
• Trends in the industry

Here are a few examples:

• Planning manuals
• Midyear business insights

Rather than sending out promotional blasts, consider delivering valuable information that addresses a problem or helps customers prepare for an upcoming event. People read, share, and remember important emails.

4. Try Influencer Marketing

If you’ve been considering doing influencer marketing, summer is a great time to do it.

July is a prime month for influencer collaborations since consumers are more likely to consume social media content while they’re vacationing, relaxing, or taking time off.

You don’t need to work with superstars or musicians with millions of followers. Companies tend to have better results when working with micro-influencers with highly engaged audiences in a specific niche or local community.

When looking for potential influencers, don’t only look at the number of followers. Instead, think about:

• Audience demographics
• Engagement rates
• Geography
• Quality of content
• Brand fit
• Truthfulness

A good match may open your organization up to entire new audiences and create considerable engagement that traditional advertising would not be able to give.

5. Reassess Your Marketing in the Offseason

Sometimes a better marketing technique than starting a new campaign is to look back on what has been effective in a quiet month.

July is the middle of the year and a great time to review how your marketing strategy has performed in the first half.

Metrics to think about include:

• Lead generation
• Site visits
• Conversion rates
• Advertisement performance
• Cost of gaining a customer
• Increase in revenue
• Marketing return on investment (ROI)

Look for trends in the data. Which marketing generated quality leads? Which pages were getting traffic but not converting? Where did you get the most bang for your buck when it came to advertising?

The following insights may be useful to you:

• Bad content improvement
• Landing pages optimization
• Changes to advertising budget
• Rewrite your SEO approach
• Plan more aggressive ads for late summer and fall.

Entrepreneurs may also use the time to go through larger strategic concerns and to see if marketing efforts are consistent with overall business goals. Your customers are still there, but they are behaving differently.

Your business shouldn’t have to cease promoting just because July was slow. “Even if they’re traveling or spending less time in their offices, consumers are still consuming content, checking email, browsing social media, and finding the companies that stand out.

Companies that continue to expand over the summer tend to enter the fall with greater momentum than those that merely wait for business to get up again.

Every move you make today helps set your business up for success in the months ahead, whether you’re investing in social media, growing brand awareness, nurturing customers via email, investigating influencer relationships, or reviewing your marketing efficacy.

Connect With Wes Web To Enhance The Digital Marketing Of Your Business

Continue to build your marketing with Wes Web You don’t have to face your company’s summer slump alone. At Wes Web, we help organizations build digital marketing strategies that provide results 365 days a year. SEO and content marketing, social media management, paid advertising, and website optimization may help you stay visible as consumer behavior changes. Our team can assist.

Are you ready to turn up the volume on your H2 marketing? Contact Wes Web now and see how our custadvertising,marketing services may provide more traffic to your business and generate more qualified leads to help your business grow year-round.