Social media marketing is no simple task. A lot of times, it falls to the youngest employee, and in almost all cases, it falls to the company’s owner.
Whether you are the business owner or the youngest employee, you are probably feeling exhausted with social media marketing or a little bit out of your depth.
You might repeat the same social media posting process over and over:
- Come up with a social media post or ideas.
- Post the ideas to your social media account.
- Share the ideas.
- Like the ideas from your personal account.
- Share it with a local business group.
- Annnnnd nothing…
If you are sick of the same old social media posting process that consumes your time and rarely seems to result in anything effective, here are some options to up your social media game.
3 Ways To Improve Your Social Media Marketing
We implemented these social media strategies on a client’s website and their monthly website visitors skyrocketed. Their traffic from social media averaged around 5 website clicks a month with 2 posts a week. After implementing these strategies we saw it increase to an average of 60 website visitors a month from their social media accounts.
1. Interact With Other Social Media Accounts
If you are looking for more followers and interaction with your social media account you should interact with other social media accounts. For example, you can like their page, comment on their posts with your business account, and simply like their post.
Interacting with other social media accounts effectively makes other people and businesses aware of your company. Also, if your business provides services to other businesses (B2B), you should implement this marketing strategy on your social media account.
2. Post Your Own Content
So many pages post information from other businesses. This will not get people to go to your business. This will get them to go to the other business. For instance, if you are an insurance company, do not share articles from progressive insurance or travelers whose insurance you sell. Share posts from your own website.
3. Link To Your Website In A Majority Of Posts
It is extremely rare people will go to your social media page and click on the one link to your business’s homepage. Your post should make them want to go to your website, no, need to go to your website.
When I share this article on social media do you think I am going to tell them the 3 ways to improve their social media presence in the post? No way. They have to come to my website and get to know me a little while seeing my logo and website. As they become familiar with my brand they will be more and more likely to contact me to manage their social media marketing and internet marketing.
Grow Your Business With Professional Internet Marketing
Contact Wes Web for a free quote on social media marketing and management. We will discuss different options and social media marketing strategies that will work for your business. Learn more about digital marketing and how it can grow your business.