Pay Per Click Marketing Services
PPC advertising will help your business receive leads directly in your inbox. Make sure your customer finds your business rather than your competition. Start PPC marketing today!
PPC Internet Marketing
Marketing your business with pay-per-click advertising is an effective way to get leads quickly. PPC ads work similarly to search engine optimization or SEO but without the work of writing large amounts of content or doing hours of technical optimizations to your website.
Get Leads For Your Business Fast With PPC
Many businesses utilize Pay Per Click digital marketing as their business and website grow. PPC is one of the fastest and most effective ways to get leads quickly. Within a month of PPC ads, you can get leads. The best part about PPC is the longer you run the ads, and the more you optimize them, the more effective the pay-per-click marketing campaign is. This means you can get more and more leads for about the same cost.
If you want your business to start growing and getting leads online, contact us for a free quote on your PPC campaign. Wes Web has experience in creating and managing PPC campaigns in various industries.
"When you rank online you will start marketing and selling to people who are looking for your business and your services. Don't settle for billboard views or likes when contact forms, leads, and closed deals are available."
- Wesley Gehman
Step 1: Introduction To PPC
You know your business best. That being said, we will have a PPC kickoff call to talk about Pay-Pr-Click marketing for your business. We will also discuss the keywords you would like to rank for, the locations you would like to target, and goals and aspects of PPC.
Step 2: PPC Keyword Research
Taking the information you provided during our initial timeframe, we will research the most effective words to target and rank for. We customize your PPC campaign to get the best leads.
Step 3: Create PPC Ad Content
Once the keywords are structured into separate ad groups and campaigns, we will create the written ad content.
Step 4: Create PPC Ad Extension
Once the core content is created for the ad campaigns, we will create the ad extensions, which are additional ways to attract interested buyers to your website.
Step 5: Determine & Finalize PPC Campaign Demographics
We can personalize your ads from age to gender and, most importantly, location. Targeting the correct location is extremely important in PPC ad targeting.
Step 6: Implement PPC Campaign
Now that everything has been created and approved for the PPC campaign, we can upload the campaign to Google or Bing Ads.
Step 7: Launch PPC Campaign
We set a date, get a credit card linked to the PPC account and launch the campaign. Pushing the PPC ads live is such an exciting step in PPC advertising.
Step 8: Get Leads From Your PPC Campaign
It is important to note that it typically takes 3-6 months of modifying and optimizing the PPC campaign until it is decently effective. Google will not trust your campaign right away. It will lightly introduce your ad campaign to the search results.
Based on the interactions and activity Google will start to include your ads more and more. AS we optimize your campaign we will work to outrank
Step 9: Ongoing Optimization To Your PPC Campaign
It takes at minimum a year until a firm grasp on the entire campaign is determined. Changes in seasonality and budget take time to learn and develop. The goal is as you improve the campaign, the more effective the budget is. As you develop the campaign, the goal is to get more leads or for the cost per lead to get lower over time. The more If the industry is volatile or if we are continually adding or removing PPC campaigns, this can take longer. This also depends on the budget as well as a variety of factors.
Factors That Impact Your PPC Campaign
Below are a few of the key factors that impact your PPC campaign:
- Your PPC Budget
- Your Competitor's PPC Budget
- Your PPC campaign's target location.
- The keywords the PPC campaign targets.
- The monthly PPC optimizations that are performed.
- The amount of time your PPC campaign has existed.
- Your SEO optimizations - yes, your SEO optimizations do impact your PPC believe it or not.
- Your PPC campaign's landing pages
Pay-Per-Click Digital Marketing Cost
At this point, we do not have a pricing chart for you (bummer!), but we will eventually! Typically the price of setting up and managing your campaign depends on how extensive your campaign is. Your budget determines the size of your PPC campaign. When you contact us for a free quote, the first three questions we will ask are:
- "What is your business targeting in your PPC ads?"
- "How much are you planning on spending per month on your PPC campaign?"
- "What locations are you targeting for your pay-per-click ads?"
Get To Know Wes
Meet Wes, the founder of Wes Web. Wes is passionate about marketing strategy and communicating marketing in a way that anyone can understand. Ranking online is competitive and it can only be achieved through hard work, and a strategy built on experience and data.
Work Hard. Market Well.
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Get A Free Quote & Consultation!
We Can Create A PPC Landing Page To Improve Campaign Leads
It would be terrible to develop a PPC campaign, do everything right, and then the page accessed on your website is not effectively designed to get leads. So having a landing page designed around your PPC campaign is one of the ways you can make it highly effective.
A well-designed PPC landing page will have content that matches the keywords you are targeting; a contact form that is "above the fold" or at the top of the page easily accessible and visible the moment the potential customer lands on the page. Additionally, the page is visually well designed and can captivate the interested party.
As a last resort, below the landing page section, there can be additional links into the site designed to draw the interested buyer deeper into your website. This has the positive of keeping the lead on your website until they provide their contact information, but it potentially takes them away from the most effective landing page on your website. Learn more about landing pages for getting leads in a PPC campaign.
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