If you’re building a new website, some of the pages you put on it are obvious. You need a Home. You probably need an About page, and you definitely want a Contact page that tells potential customers how to get in touch. But when business owners ask us, “What pages should I have on my website?”, there are a few less-obvious recommendations we make.
The right pages for your website can help potential customers understand and trust your business, but they can also give search engines more context about who you are, what you offer, and where you offer it. If you’re planning a new website or expanding an existing one, these are three areas we recommend including.
1. The Our Team Page Builds Trusts With Customers and Search Engines
Most businesses know and think about the About Us page on their website, but they forget about showcasing the actual people behind their business.
The Our Team page is usually something we house under About Us to give your customers the chance to see exactly who they’re talking to in the sales process or who they’re going to be working with if they step into your storefront or business location. We include real names, photos, titles, and general information about the experience each person brings to your company.
There are SEO benefits to an Our Team page, too. With so much AI-generated and anonymous content online, providing clear information about the real people responsible for a business and its content can give search engines additional context about who’s behind your website.
Of all the website pages that are necessary for establishing credibility, your team shouldn’t be overlooked.
2. A Service Area or Location Page Helps You Reach Local Customers
If you’re a local business, your website needs to make it clear where you actually work. You may know that you serve customers throughout several counties or surrounding towns, but search engines aren’t going to automatically know that. Your website should provide clear geographic information that connects your services with the locations where you provide them.
At minimum, we recommend creating a central Service Area, Areas We Serve, or Locations page. This page can introduce your primary location and the broader geographic area your business serves. Later down the road, you can spend more time developing your local SEO strategy. Depending on your business, that could mean developing individual pages targeting specific:
- Cities and towns
- Counties
- Regions
- Office or business locations
You don’t necessarily need dozens of location pages when your website first launches. Start with a strong parent page establishing your overall service area. As your website and SEO strategy grow, you can build additional location-specific content underneath it.
When you’re determining what pages you should have on my website as a local business, make sure there’s at least one that answers a very basic customer question: Do you serve my area
3. Individual Product or Service Pages Showcase What You Offer
Your products and services are ultimately why most potential customers are visiting your website. They deserve more than a bullet-point list on a single page. One of the most important things we consider when determining the pages for your website is how your products or services should be organized.
While we design websites with parent pages for Products and/or Services, we avoid putting every piece of information on just that general page. Instead, we want to carefully organize individual pages so that your customers and search engines know exactly what services you offer and can quickly find the information about them. Each page can focus on the specific topic and search terms associated with that particular offering. It also creates a clearer website structure that helps search engines understand what your company does and how each service or product relates to the rest of the site.
Like the Location pages or section of your website, building individual product or service pages doesn’t mean you have to get a massive website created all at one time. At Wes Web, we always plan our web design builds with future growth in mind. Your initial website design can make sure your highest-priority products and services are addressed first with a structure in mind that makes it easier to hop into ongoing SEO or further content development later down the road.
Contact Wes Web For a Website Pages Assessment
Which pages does your website need? There isn’t one universal list of website pages that are necessary for every business. A local contractor, professional service provider, manufacturer, and ecommerce company will all have different needs. That’s why deciding what pages should I have on my website should be part of the planning process, not something decided by plugging your business into a standard website template.
At Wes Web, we plan your website structure around your business, your customers, your services, and your opportunities to grow in search. Whether you’re starting from scratch or redesigning an existing site, we’ll help you determine which pages belong on your website now and how it can expand in the future. Contact Wes Web to inquire about planning and designing the pages for your new website.