A lot of business owners avoid getting a website or investing in digital marketing just because it has a bigger price tag than a billboard, a new sign, or an ad in the local newspaper. I’m here to tell you to stop doing that!
Okay okay, I’ll calm down. Below are a few reasons digital marketing is so great and why you will grow your business with digital marketing rather than constantly have to come up with a creative way to promote your business.
Why Digital Marketing Is Better
1. Your Business Can Track The Data Behind Digital Marketing
One of the coolest parts about a website is the Analytics behind it. When you pay for a billboard or put an advertisement on the radio sometimes it feels like you are sending your business card (and money) into the abyss without any knowledge if someone sees or hears about your company through it.
With digital marketing, you can see how effective your website is, who is looking at it and what is getting them to your business. Most importantly you can track how many leads you get and then do a breakdown of the cost per lead (CPL) to determine how effective different forms of digital marketing are.
2. Your Business Can Continually Improve Digital Marketing
With the data mentioned above, you can not only learn how many people your digital marketing is acquiring, but you learn how to do it again and do it better. Have you ever paid for a billboard, commercial or advertisement and you have no idea how effective it was? The next time you create an advertisement you are as clueless as the last time on what will get people to your business.
When your business utilizes digital marketing there is a long history of data you can use to guide your advertising and marketing budget. This way you no longer put good money into bad advertising, you cost per lead will continue to decline and reach more and more target customers.
3. Your Company Can Target Your Perfect Customer
With digital marketing, we can target better customers. A lot of businesses we work with eventually increase their prices for a few reasons:
- They have more leads than their business is equipped to handle. We always recommend increasing prices at this point because you are viewed as a higher-quality business at the top of the search rankings.
- They get more quality leads. A construction business can get a million people looking for a quote but then they try to haggle on the price. With higher quality leads you save money and time as people know they are getting a quality product from you.
4. Digital Marketing Is An Asset To Your Business
When you purchase an ad in a local magazine or on a local tv station you pay for it and then after its time is complete it is no longer published for people to see. Your investment in that ad now has no value. Once it is complete you either made money on the advertisement or you did not.
With digital marketing, your website is an asset. As you grow and develop your website with professional search engine optimization it becomes a tool that continually produces leads. When you sell your business or retire your website is extremely valuable due to your past investment. Investing in digital marketing is not just an investment in marketing, it is an investment into an asset for your business.
Contact Wes Web To Invest In Digital Marketing That Grows Your Business
At Wes Web, we perform professional digital marketing services of the highest quality. The work we do does not cut corners and will get you leads. Invest in digital marketing to grow your business and develop your company beyond the standard business.