Podcast Setup & Development

That’s where Wes Web comes in. We help businesses turn their big ideas into a podcast that engages listeners and creates conversions. Whether you're ready to share your voice or still exploring the idea, our podcast setup and development program walks you through every step. You'll receive creative, strategic, and technical support to help you bring your podcast to life.

How To Start A Podcast For My Business?

To start a podcast for your business, you will need to determine what you want to talk about, who you want to reach. You could focus on specific trends in your industry, stories from businesses or entrepreneurs that you have learned from, funny interactions with customers, or even lessons that you have learned while running your business. There is so much to talk about, but the key is to make sure that your content has a unique angle that will make it attractive to your audience. Just like your business has a unique selling point, your podcast should have one too. Not sure what to make your podcast about? Our setup services can help you clarify the purpose and message behind your podcast.

On a similar note, choosing your audience is another important step behind getting your podcast up and running. You will want your audience to be people who are interested in your podcast’s focus, but are also interested in what your business could provide for them. With a focused audience, you can be able to use your podcast as a tool to drive more sales.

How We Will Help You Start Your Podcast

At Wes Web, we have experience working with podcast owners and helping them turn their idea into a platform that helps them grow their business. Our process has a few steps to turn your dream into a reality:

1. Podcast Brand & Messaging

The first step in the podcast setup process is developing your voice and your show’s identity. We will help you fine-tune the idea behind your podcast, and brainstorm episode ideas and formats. This is also the step where we will help you:

• Choose a name and tagline that reflect your voice and values
  Identify your target audience and core themes
• Develop your brand identity with podcast cover art, color palette, and tone
• Learn how to engage your audience through content that educates, entertains, and empowers
• This phase will help you to build a clear and confident foundation for your platform, long before you ever hit the record button.

2. Podcast Production & Setup

Once you have built the identity for your podcast, and have an idea of what your content will be about, it's time to get ready and start recording. Here, we will help you:

• Map out your first few episodes, including a strong introduction
• Learn how to record using tools like Zoom or GarageBand
• Select and set up equipment
• Choose music for your intro and outro
• Receive editing support or connect with trusted editing partners
• Create a content schedule that works for you

This is where your voice starts to take shape and your ideas turn into real episodes.

3. Podcast Launch & Strategy

In this step, we will help you go live with clarity and confidence. This includes:
Setting up your hosting platform

• Uploading your first episode and finalizing your podcast cover image
• Submitting your podcast to Apple Podcasts and other platforms
• Learning how to manage your RSS feed and future uploads
• Getting support with promotion strategy and next steps

By the end of this phase, your podcast will be live and ready to grow.

4. Ongoing Podcast Development & Support

Once your show is up and running smoothly, it is important to continue planning for the future of your show, as well as optimizing your platform. Even after your first episode is live, we can provide:

• Ongoing editing
• Episode planning and content strategy
• Branding and design updates
• Monetization and growth consulting
• With these continuing developments and support, you can be sure that your podcast will grow over time, and continue to increase your reach across your audience.

5. Podcast Marketing Services

Having a well-developed podcast is great, but it doesn’t do much good if your audience cannot find you, or you are not creating content to expand your brand awareness to other channels and audiences. Wes Web offers podcast marketing services to expand your reach and multiply the impact of your show.

Launch Your Business’s Podcast Efficiently & Effectively

If you are ready to take the plunge and start developing your business’s podcast, Wes Web is here to help. For setup, ongoing development, and podcast marketing, we can grow your platform and increase interest in your business. Contact us today to set up a free consultation, and see what we can do for you.