A Look at the Old Building Materials Website Design
Here is a look at the website redesign project for MRD Lumber. The company’s old website accomplished its goal years ago but was outdated in terms of both functionality and appearance. The website needed a complete redesign because it lacked visual structure, SEO optimization, and contemporary usability.
Although outdated, the previous website design for this lumber company was clear-cut and easy to use; however, it had little content, and wasn’t optimized for search engines. The design lacked the user paths and visual cues that contemporary websites require to be successful.
Redesigning the Lumber Company’s Website
It became clear that a redesign was required because the website was not properly engaging users or generating traffic. From millwork to decking to kitchen and bathroom supplies, MRD Lumber offers a vast array of goods and services that needed to be properly showcased in the new website design. Rebuilding the digital presence to match the strength of the company’s physical brand and clientele was the aim of this project, with a particular emphasis on contractors and homeowners, the two main markets that MRD caters to.
Highlights of the Website Redesign for the Building Supplies Company
Through this website redesign, there were a few highlights:
- Homepage Facelift: The new website design created a dynamic and visually appealing homepage.
- Site Navigation: The website now features a neat, scrollable format that is used to rotate featured services. Additionally, the services and products pages are now clearly divided into separate pages creating more ease for users as they navigate the website.
- Team Member Photos: The website also includes real photos of team members and clients, not stock photos.
- New “About Us” Page: The new “About Us” page now showcases a video that entices viewers to discover more about the lumber company.
- Contact Forms: The website is now search engine optimized and features a “Contact Us” form that scrolls with the user, which makes it easier for them to contact the company.
- Photo Gallery and Blog Page: A blog and inspiration gallery was added to the new website to encourage engagement with users. This new feature also allows MRD to expand their content, enhance their SEO, and inform customers about their company through the use of blog posts.
- Call to Actions: The new website features contemporary navigation that helps users to access important information such as services, products, gallery, team and more with ease. The pages also feature callouts with direct contact information, free quotes, and curbside pickup options creating more functionality for their website’s users. Social media integration and the lumber company’s logo were also added to the website pages to create a more unified look throughout the entire website.
Looking Ahead: Growth & SEO for this Lumber Company
While this new website is optimized for search engines, it must be used, just like any other excellent tool. MRD Lumber must do the following in order to climb the rankings:
- Keep adding to their content.
- Write focused blog entries that demonstrate your expertise and respond to consumer inquiries.
- Continue creating written and visual content to keep users interested.
Contact Wes Web for Your Lumber Company Website Design and Digital Marketing
With our background in the construction industry, we have provided top tier SEO services and PPC advertising for multiple contractors, construction companies, and building supply companies. For effective web design and digital marketing, whether you work in the lumber industry or another industry, contact Wes Web.
Here is the link to our YouTube video detailing this website redesign for MRD Lumber!