Search engine optimization for a construction business helps people find you the moment they search on Google or Bing for a construction company near them. Beyond that, you can show up in front of your target customer for the specific services they are looking for. Investing in construction SEO marketing services is more than a tip; it will guarantee your construction company’s continued growth.
1. Claim Your Construction Google Business Profile
Before you even invest in building a website, you can reap the benefits of free local SEO by claiming a Google business profile for your construction company. After you claim it, optimize it by adding your services and products, hours of operation, service area, as well as your phone number and website URL.
2. Create Localized Construction Pages
A great way to improve your local SEO for a construction company is by having location pages and localized pages. You can do this by having pages for the states, counties, and towns you work in. Additionally, you should create blog posts and articles that reach your local market. Inform customers of the legal process to build a construction process in your state. Create a feature on a large scale construction project you are working on that a lot of people are talking about.
For instance, for larger contractors, a school, a hospital, or a large building on a highly traveled road will have people asking, “What is being built?” “When will it be complete?” while the people viewing the article might not be your next customer, they will boost your brand and widen your reach.
Your local market is the platform that can broaden your construction company’s reach.
3. Build Links And Awareness With Press Releases
For larger contracting businesses, you should share press releases with local news sites and construction magazines. This is especially important for bid oriented construction jobs. Your work will speak for itself, and people, company boards, and organizations will choose your business over competitors that bid lower because of your proven track record.
Any of your projects that have people driving by and looking at a building going up or larger construction project going up are receiving online searches.
What are they searching?
- What is being built off of route 61 next to St. Luke’s Hospital?
- What is the large building going in just north of Wyomissing just off of 183?
4. Write For Industry Related Websites & News Sources
When you write for construction-related websites or magazines sources, you get your construction company more links to your website. This is extremely important regarding SEO. Links to your website from valid websites help indicate to Google that you have trustworthy content and should rank above local competitor construction companies.
5. Perform Keyword Research On Your Construction Industry
Keyword research is what can make or break your construction company’s SEO strategy. A lot of construction companies have pages for their services. But do those service pages have content written on them to help them rank? Does the content have a variety of keywords that you want to rank for. For instance, home renovation is a standard service provided by local contractors. What kinds of home renovations? Kitchen renovations? Bathroom renovations?
Some keywords for kitchen renovations are: kitchen renovation, full kitchen renovation, kitchen repair, kitchen reconstruction, kitchen revamp, kitchen addition, kitchen cabinet renovation, kitchen sink renovation, and many more.
6. Structure Your Website’s Content Correctly
Mentioned above are specific keywords. You can’t fill your construction site with random keywords all over the place like a shotgun. You need each of your pages to have specific keyword topics and those keywords living on that page so they function like a large-caliber bullet rather than a collection of weak bbs.
An effective SEO structured construction site will have separate service pages for all of the work you perform.
7. Add Schema Markup To Your Construction Site
To optimize your construction site for SEO you should add schema markup. This is a type of code that can indicate FAQ sections, all of your business information and location as well as specific types of blog posts. There are a variety of ways to use schema markup on your construction website. Make sure you are utilizing it to the best of your abilities.
8. Register Your Construction Business With Local Indicators
By registering your construction company with the better business bureau, Glassdoor or LinkedIn, you can boost your website’s local presence. There are hundreds of these sites that you can register your business with. Make sure you utilize these local listings to boost your online rankings to get more leads for your construction business.
9. Build Out Your Foundational Content
A lot of construction websites only have a sentence or two describing their services. You should make it a priority and goal to have a minimum of 500 words on each of your pages. Within these 500 words you will be able to fit more content as well as more keywords to drive leads to your business.
10. Hire A Professional Digital Marketing Company To Perform Your Construction SEO
Above, we mentioned just a few tips for your construction SEO. If you hire us, you will not have to do all this work yourself. We’ve worked in construction and performed construction business website design and internet marketing for construction companies of many different specialties. From large to small, product based to service based, we’ve got the skills to optimize your site. Contact us today to get started!