Search Engine Optimization has the ability to transform your website’s performance on search engines, and can turn a slow and unvisited website into a tool that makes your business money. SEO takes time and patience to build trust within Google, but once that breakthrough hits, your business will be able to see real results that make a difference. However, there are a few quick and easy SEO tricks that you can implement within a few minutes and don’t require expert knowledge. These improvements are a great way to see how valuable SEO is, and to help you decide whether it is worth investing in long-term. Here are a few quick and simple SEO tips that you can use today to improve your website’s search engine rankings.
1. Easily Improve Search Engine Ranking By Including Keywords In Headings
Even without being an expert in SEO, you can make a difference in your ranking by including your keywords in the right spots. If you have a page on your site about air quality testing, the keywords you’d be targeting could be “air quality testing”, “test my air quality”, “building air quality test”, and more. When you know what your keywords are, you then need to make sure that they are in the content of your page. The H1 (which is often the on-screen page title) and all H2s (the section headings of your page) should all have a variety of keywords pertaining to what the page is about. This convenient SEO trick has a huge impact on rankings and is an easy way to improve your site’s visibility, even if you aren’t an SEO expert.
2. Bring Your Most Important Pages To The Front For A Quick SEO Improvement
One of the quickest and easiest SEO improvements you can make today is to bring your important pages to the front of your site. If it takes more than three clicks to reach a page, Google will most likely not be able to read that page and show it to interested customers. Search engines might believe that the other more visible pages on your site are more important, and any service pages or customer information pages that get you a lot of business but are harder to click, can get buried behind those other pages.
For a quick search engine optimization, try including the core money-making pages within your site’s menu, even if it is a subpage under another service. You could also put a link to them in text or a graphic on your home page. When customers can easily access these core pages, it will build trust within Google, and you will be able to start ranking for these pages.
3. Rank For “Near Me” Searches With An Easy SEO Fix
No matter what industry you are in, “near me” searches have so much value. Not many business owners know this, but a stress-free SEO improvement to get searches like “house repair near me” or “best dog groomers near me” is to make sure that the footer of your website includes your business name, address, and phone number. Once Google scans your page and knows where your business is located, it can start helping you show up for searches from people looking for results in that location. This quick change can be a big boost for your local SEO.
4. Use Internal Linking For A Quick SEO Boost
Internal linking is one of the easiest and most valuable ways you can optimize your site for search. Internal linking is about taking text on one of your pages that talks about another page, and using that text to link to the new page. For example, if your page about quick car insurance has a section that talks about why it should be bundled with home insurance, take the words home insurance and link them back to the home insurance page. Internal linking can be done on just about any page on your site, and helps Google understand what pages are important for specific keywords that show up on your site frequently.
Ready To Take Your SEO To The Next Level? Reach Out To Wes Web
Whether you have been slowly making SEO improvements to your site or your site has sat dormant for a long time, professional search engine optimization from Wes Web could be what you need to hit that big breakthrough you’ve been looking for, and can help transform your website into a resource that brings revenue to your business. Wes Web offers SEO plans tailored to your business’s needs. We develop a customized SEO strategy based on your business’s specific goals and future plans, rather than other SEO agencies that use cookie-cutter fixes and hope they work. We also offer a variety of other digital marketing services, like PPC advertising and social media marketing, to help your business grow.
If you are ready to make an investment in your business’s website, Wes Web is the place to turn to. Learn more about search engine optimization, or contact Wes Web for a free SEO consultation today. We can’t wait to see how we can help your business!