LinkedIn construction marketing is an effective way to grow certain types of construction businesses. A local contractor might have some success on LinkedIn through organic leads as well as construction ads. The type of construction business that will see the most growth and leads through LinkedIn are:
- Real Estate Developers
- Architecture & Design Firms
- Engineering Firms
- Construction Management Company
- Construction Material Suppliers
- Commercial Contractors
- Bid Specific Construction
The above subsets of the construction industry are more reliant on branding and knowing people. LinkedIn is designed around knowing people. You can advertise to your target customers on LinkedIn. This will allow for you to bid higher on projects and grow connections and referrals to your construction business. While LinkedIn has more of a learning curve than most social medias, it has higher returns on your time and investment.
1. Connect With A Wide Range Of People On LinkedIn
No matter if you met them years ago or if they are someone you recently spoke to, LinkedIn is not a community of friends. LinkedIn is a community of business connections. You never know when that small business owner you met is planning on expanding their company and building a larger construction project.
2. Post Regularly About Construction Work On LinkedIn
Post on both your personal account as well as your business’s page. It can be difficult to grow a business’s followers. Don’t be discouraged. Invite connections to follow the page and make sure the page is worth following!
3. Join Construction Groups On LinkedIn
Participating in construction groups on LinkedIn is a great way to increase followers who are interested in construction. If you serve specific commercial businesses, join their groups and share large construction projects on the group page.
For instance, if your construction company focuses on building hospitals, become part of a few medical groups on LinkedIn. When a hospital is completed, share the grand opening or final photos of the hospital. They will take interest in your work.
4. Ask Questions & Run Polls On LinkedIn Construction Topics
Asking a question on LinkedIn or running a poll about your specific industry encourages others to engage with you and your construction business. Make sure you do not over do it. A lot of people can get in the habit of running pole after pole. Create a variety of posts on LinkedIn.
5. Engage Beyond Your Own Posts
Some of your connections have more followers than you. Engage with them, prompt conversation, and develop connections. Commenting and engaging on posts leads to a much larger number of connections and a diverse network.
6. Post About Construction Project Management
Having worked with construction companies, and participated in construction groups on LinkedIn, posting about project management is a sure way to receive engagement, develop conversation, and get connections and followers. Project management tips, processes, tricks, and tools have a lot of interest in construction groups on LinkedIn.
7. Focus On Developing Relationships
Developing relationships helps your construction business more than anything else. If you are the owner of your construction company you know this truth more than anyone else. Relationships is what carried your business in the hard times, it is what allowed your business to start. Lean into relationships on LinkedIn.
8. Have A Digital Marketing Professional Run Your Construction Company’s LinkedIn
Above, we mentioned just a few ideas to optimize your construction company’s LinkedIn. But if you hire us for construction social media marketing, you will not have to do all this work yourself. We’ve performed website design for construction companies and SEO optimization for a variety of construction companies. Contact Wes Web today to get the ball rolling on professional social media marketing for contractors!