Whether you are a general contractor or a large construction company, photos of your work are probably the most important aspect of marketing your construction company. Make sure you take photos of all your construction projects so you can post them on social media, add them to your website and use them in your construction email marketing.
1. Construction Is Visual & An Art, Learn How To Frame It
All levels of construction are designed to be visually pleasing and appealing. Too often, contractors and construction companies do not know how to frame their builds and project. It can be the most beautiful building or design, and the photograph of the project looks like a toddler stole their mother’s phone and landed on the camera app.
Stop framing your product so poorly no one wants to take you on for their next construction job. Framing starts with photographs of your job sites and ends with your website design, billboards, and visual marketing. When the service you provide is visual, anything that represents your business visually is a reflection of your construction design skills.
2. Equip Your Foreman With Photography Skills
Have all of your crew foremen watch a 5 minute YouTube video on construction photography, so the quality of your photos increases. Have them use the rule of thirds with every photo they take. If a foreman shows promise in their photography skills, have them add in vanishing point or consider paying for them to take a photography class.
After a foreman or job supervisor takes photos of your most recent construction project, have them send the photos in the email with the job summary/completion. Pass those photos and the job information onto the marketing team and get them on your website, on your construction company’s social media, and in front of your next customer.
3. Before & After Construction Photos
Take before and after photos of construction work to display how your business improved a home, building, or architectural design. Ever finish a renovation project and think, “Wow! That looks so much better!” but you forgot to take a picture.
Nothing showcases the skill of a local contractor like a portfolio of before and after photos. One of our most successful strategies are before and after photos on construction Facebook marketing campaigns.
4. Equip Your Salesman With Photography Skills
Just like your crew foreman, job site managers, or project managers, get your sales team or whoever goes on to your job site. No one will know you are an expert renovation company or experienced restoration contractor if they can’t see the original kitchen, bathroom, or building. In order to power up your construction company’s marketing, equip your sales team with basic photography skills.
Your salesman does not have to be that good of a photographer since we do not want the old construction to look better than the new construction. Make sure your construction company can produce before and after photos of the work you’ve produced.
5. In Process Construction Photos & Videos
Take photos of construction projects in process. In all marketing, seeing people and the process involved makes interested buyers understand more of what they are purchasing as well as the people who are doing the work. A timelapse video would be an excellent idea to apply to your construction marketing.
6. Construction Photography Needs The Rule Of Thirds
Use the rule of thirds in all of your building photography. A lot of buildings, decks, or roofs will fit perfectly in the rule of thirds. The rule of thirds is essentially a grid that breaks your camera view into thirds. Align the lines within this grid with the physical lines in the picture to make an excellent construction photo. These photos will give your construction marketing a higher quality.
7. Utilize Vanishing Point In Your Construction Photography
What in the world is vanishing point. Buildings, decks, bridges, and whatever your construction project, that utilizes vanishing points in your construction’s photography results in appealing imagery of your construction service.
8. Don’t Use Stock Photos For Your Construction Company
Make sure all the photos on your website, social media, and marketing are original photos from your business. Stock photos for a construction company are obvious and make potential customers wonder if you have experience performing the work.
9. Start Taking Photos Of Construction Job Sites Today!
The time to start taking photos of your work is today. The more photos you take and the more comfortable your team gets with taking photos of the work your business performs, the better. Whether you are a solo contractor or a large enterprise, the more photos, the merrier.
10. Advance From Photography To Video
Photos are extremely valuable to show what your past construction projects look like once they are complete. Videos of your construction project are even better. Take videos of your construction projects to further your marketing reach.
Want To Take Your Construction Marketing To The Next Level? Team Up With Wes Web
Improving your photography skills is a great way to improve your marketing abilities for your constitution company. Photography is just one of the ways that you can make your business look attractive online, and gain valuable traffic that turns into sales.
If you are ready to take your construction marketing one step further, Wes Web is here to help. With construction web design and digital marketing for construction companies, we know what it takes to show up as the top construction company in the area. If you are ready to take the plunge, contact us for a free consultation.