A marketing strategy for your construction business is so vital to your business’s success. Having a clear vision of your marketing and how you plan to execute it will set your business up for success. A lot of our construction marketing strategy tips are focused on digital marketing since that is the type of marketing strategy we have seen the most data on.
1. Know Your Target Construction Customer
The foundation of an effective marketing strategy for a construction business is knowing your customer. Customer research, spending time asking your customer question and making sure your marketing reaches your clients where they are is essential to your construction marketing strategy.
2. Collect Data & Information To Guide Your Construction Marketing Strategy
If you are collecting data on your website and marketing channels, you can learn about your customer, and you can learn which marketing strategies are most effective. The more data you collect, the better decisions you can make when optimizing your marketing strategy.
If you find a lot of potential customers are contacting you for a service you do not technically offer, then you have to fix the communication of your marketing.
3. Reach Construction Clients With Content Marketing Strategy
Many people looking for construction work are also looking at past examples of construction or worse, are looking for information on how to perform the construction project themselves. Whatever they are researching, you want them to find you. Even if you guide them on how to install a deck, it is likely they will end up contacting you to finish the job they started.
People consume so much content. Video, articles, infographics, and podcasts are consumed by the masses and liked. An ad or billboard is annoying. Create what your customer wants to see.
4. Utilize The Marketing Funnel To Drive People To Your Construction Business
The marketing funnel is one of the most effective digital marketing strategies for construction businesses. Start by creating content to get people aware you even exist, then inform them of your construction services and finally lead them to contact you. After they become a lead, work with them through email marketing and social media marketing to have them be a loyal customer. This marketing strategy works well with the referral marketing strategy.
5. Focus On Brand Awareness For Local Construction Companies
If your target customer is within a 40 or 50 mile radius of your location, get a million and one yard signs. Place these signs in front of recent projects, at busy intersections, and in every development, you know. Make sure every person in your county, region, or state knows your business, so they contact you when they need your construction services.
6. Referral Marketing Strategy For Contractors
If you are a local contractor, you can rely mainly on referrals. Be sure to give your past customers your business card, maybe even a magnet version of it, or a pen with your business name and phone number. Ask them to review your business and recommend you to friends and family. Referrals are one of the best ways to grow your contracting business.
How to make referral marketing easy:
- Have an automatic email that goes out to past customers each year, prompting them to refer your construction company to a friend.
- Leave business cards with the customer.
- Put signs up at your construction sites.
- Run social media campaigns that do things like sell two roofing jobs for a discounted price.
7. Target Your Local Customers First
Local contractors are saying, yeah, those are my customers. Larger construction companies that have projects that span multiple states or even multiple countries should still focus on their local market first. By conquering your backyard and continuing to target your local customers, your business will have a solid launching platform to reach further and further.
Benefits Of Targeting Locals With Construction Marketing:
- The loss/profit of the job is less volatile. Gas prices and time adds up quickly.
- The time investment is massively cut down.
- It is easier, more cost effective, and efficient to target locally.
8. Have A Construction Marketing Strategy That Shows Your Work
Take photos of your construction projects. Have a foreman or contractor learn construction photography to help your business grow and market itself with visuals. Visuals are vital to any construction company’s marketing strategy. If people can’t see your work, how will they know you are good at what you do? Having a constant flow of photos of recent construction projects also helps with your construction social media marketing. Keeping your photos fresh and updated are vital to a construction company’s digital marketing strategy.
Make Digital Marketing A Part Of Your Construction Marketing Strategy With Wes Web
Whether you are looking to create a strategically designed website, carefully and intentionally want to build out your site’s content and start ranking for different keywords, or you just want someone to talk marketing strategy with you, look no further than Wes Web. From construction digital marketing, construction web design and more, we have the solution for your construction business. Contact us today to see what all Wes Web can do for you.