As an HVAC company, confidently removing explosive dust from vents or tackling mold and other air quality hazards is likely second nature. But when it comes to optimizing your website, that might not be a skill you feel confident about. SEO (search engine optimization) can feel like rocket science, but it doesn’t have to be a hurdle for your business. Here are a few easy tips your HVAC company can use to increase views on your website and lock in more valuable leads.
1. Write Content That Answers The Questions Of Your HVAC Company’s Ideal Customer
Answering questions related to your business is a great way to get potential customers onto your website. You could write about why it is important to have HVAC maintenance at a certain time of the year, or answer questions related to some of the common hold-ups that customers have before choosing your service. Doing so builds trust between your company and the person searching. You have already answered a question they have about their issue, and because you have already helped them with that question, they will be more likely to contact you to help them fix the problem.
For example, if you find that many of your customers are experiencing mold growth in their buildings, you could add a blog post on your website about the key factors that contribute to mold growth. Then when another building owner who is experiencing this problem goes on Google to find out what is causing the problem, they will see your article that tells them why. Now that potential customer knows about your business, and is already on your website, where they can learn more about your services and what areas your HVAC company covers. This makes that potential customer much more likely to choose your company over a competitor, all thanks to a simple blog post on your website.
2. Create A Google Business Profile For Your HVAC Business
Google business profiles are a free and easy way for your customers to find information about your HVAC maintenance company. Once you create the profile, you can add valuable information like phone numbers, addresses, operating hours, products and services, and even a link directly to your website. Not only will these key attributes show up right away for people searching for your business, but the information will also be used for other services like Google Maps or Google Earth, getting your business in front of even more potential customers.
3. Have Your HVAC Company’s Website Contain Separate Pages For Each Area You Serve
When you are searching for a service you need, how often do you put “near me”, “in PA”, or “in Schuylkill County”? You probably do that quite often, and so do your target customers. A great way to show up better for these localized searches is to make separate pages for different locations. While writing “HVAC Repair For Schuylkill County”, “HVAC Repair For Berks County”, and “HVAC Repair For Lebanon County” may seem redundant, its a great way for search engines to understand your service area, and make sure that you show up as a top result when customers search for HVAC repair in their area.
4. Optimize Your HVAC Company’s Site’s Title Tags and Meta Descriptions
Title tags and meta descriptions are what someone sees when your business appears on a google search. Oftentimes, HVAC businesses do not have their title tags and meta descriptions set up for optimal use. By default, Google might be only showing your business’s name and perhaps copy a few sentences directly from your site. Why show up as just “XYZ’s HVAC” when you can be displayed as “XYZ’s HVAC | HVAC Service For Small & Large Businesses | Maintenance & Repairs”? By adding to your title tags and meta descriptions, you can give your potential customers a better picture of what your company is about before they even click on it.
The same thing applies for meta descriptions. Underneath your company’s title tag, you could add a description of your service, and a call to action. For example, if you were doing the meta description for a page about air quality testing for allergens, you could have something like this appear under your title: “Allergens are a pesky problem that can create hazards for your employees and customers. Learn more about how XYZ’s HVAC can improve your business’s air quality.” Just like with the title tags, great meta descriptions can catch the attention of customers, and make your site appear more attractive than a competitor’s site when showing up in Google.
5. Structure Your HVAC Company’s Site Content Effectively
A good website will have separate sections for the services, products, locations and contact information that your company has. Not only does this organization make it easier for people on your site to read, but it will also help Google to understand what your company is all about, and then show it on the proper searches. When all of the information is only on a few pages, it can easily become cluttered and hard to navigate for both customers and search engines.
6. Hire An Experienced Digital Marketing Agency like Wes Web to Optimize your HVAC Business’s Website For SEO
Even if all of these optimizations and things to add to your website seem like a lot to handle, they are still very worth it. If you are looking for someone with the experience and resources to handle SEO for your HVAC company, team up with the SEO experts from Wes Web. With experience working in HVAC digital marketing, PPC, social media marketing, and web design for HVAC companies, we know what it takes to get your HVAC website ranking in Google, and make valuable conversions from your site. If you are ready to start growing your website and your business as a whole, contact us to schedule a free consultation today.