Marketing a construction company does not have to be complicated. Learn from our construction marketing tips on how to market your construction business. Whether you work in residential, commercial, industrial, or infrastructure, we have tips and ideas for your marketing team.
Looking for digital marketing for your construction company? Need a construction company web designer? Contact us today!
We have worked on a construction crew, built construction websites and helped small contractors and large construction companies grow.
Table Of Contents
We’ve organized our tips into the sections below for your construction company to learn about the marketing that your construction company wants to invest in now..
- Essential Marketing Tips For Construction Companies
- Construction Photography Tips
- Multiple Contact Options
- Construction Marketing Strategy Tips
- Digital Marketing Tips For Construction Companies
- SEO Construction Marketing Tips
- PPC Construction Advertising Tips
- Social Media Construction Marketing Tips
- Email Marketing Tips For Construction Companies
- Content Marketing Tips For Construction Businesses
- Traditional Marketing Tips For Construction
- Outside The Box Ideas For Construction Marketing
Important Marketing Tips For Construction Companies
While all of our marketing tips are important, we have a select few that stand out from the crowd.
Construction Photography Tips:
Whether you are a general contractor or a large construction company, photos of your work are probably the most important aspect of marketing your construction company. Make sure you take photos of all your construction projects.
1. Construction Is Visual & An Art, Learn How To Frame It
All levels of construction are designed to be visually pleasing and appealing. Too often, contractors and construction companies do not know how to frame their builds and project. It can be the most beautiful building or design, and the photograph of the project looks like a toddler stole their mother’s phone and landed on the camera app.
Stop framing your product so poorly no one wants to take you on for their next construction job. Framing starts with photographs of your job sites and ends with your website design, billboards, and visual marketing. When the service you provide is visual, anything that represents your business visually is a reflection of your construction design skills.
2. Equip Your Foreman With Photography Skills
Have all of your crew foreman watch a 5 minute YouTube video on construction photography, so the quality of your photos increases. Have them use the rule of thirds with every photo they take. If a foreman shows promise in their photography skills, have them add in vanishing point or consider paying for them to take a photography class.
After a foreman or job supervisor takes photos of your most recent construction project, have them send the photos in the email with the job summary/completion. Pass those photos and the job information onto the marketing team and get them on your website, on your social media, and in front of your next customer.
3. Before & After Construction Photos
Take before and after photos of construction work to display how your business improved a home, building, or architectural design. Ever finish a renovation project and think, “Wow! That looks so much better!” but you forgot to take a picture.
Nothing showcases the skill of a local contractor like a portfolio of before and after photos.
4. Equip Your Salesman With Photography Skills
Just like your crew foreman, job site managers, or project managers, get your sales team or whoever goes on to your job site. No one will know you are an expert renovation company or experienced restoration contractor if they can’t see the original kitchen, bathroom, or building. In order to power up your construction company’s marketing, equip your sales team with basic photography skills.
Your salesman does not have to be that good of a photographer since we do not want the old construction to look better than the new construction. Make sure your construction company can produce before and after photos of the work you’ve produced.
5. In Process Construction Photos & Videos
Take photos of construction projects in process. In all marketing, seeing people and the process involved makes interested buyers understand more of what they are purchasing as well as the people who are doing the work. A timelapse video would be an excellent idea to apply to your construction marketing.
6. Construction Photography Needs The Rule Of Thirds
Use the rule of thirds in all of your building photography. A lot of buildings, decks, or roofs will fit perfectly in the rule of thirds. The rule of thirds is essentially a grid that breaks your camera view into thirds. Align the lines within this grid with the physical lines in the picture to make an excellent construction photo. These photos will give your construction marketing a higher quality.
7. Utilize Vanishing Point In Your Construction Photography
What in the world is vanishing point. Buildings, decks, bridges, and whatever your construction project, that utilizes vanishing points in your construction’s photography results in appealing imagery of your construction service.
8. Don’t Use Stock Photos For Your Construction Company
Make sure all the photos on your website, social media, and marketing are original photos from your business. Stock photos for a construction company are obvious and make potential customers wonder if you have experience performing the work.
9. Advance From Photography To Video
Photos are extremely valuable to show what your past construction projects look like once they are complete. Videos of your construction project are even better. Take videos of your construction projects to further your marketing reach.
Have Multiple Contact Options For Your Construction Company
For a contractor working in the field looking for your service on his phone, he wants to see your phone number. A homeowner who needs their bathroom renovated and is searching online during their work break wants to send you an email or fill out a contact form. Making contacting your construction company easy will help your business grow. Types of contact options:
- Phone number
- Contact Form
- Office Hours For In-person Contact
Construction Marketing Strategy Tips
A marketing strategy for your construction business is so vital to your business’s success. Having a clear vision of your marketing and how you plan to execute it will set your business up for success. A lot of our construction marketing strategy tips are focused on digital marketing since that is the type of marketing strategy we have seen the most data on.
1. Know Your Target Construction Customer
The foundation of an effective marketing strategy for a construction business is knowing your customer. Customer research, spending time asking your customer question and making sure your marketing reaches your clients where they are is essential to your construction marketing strategy.
2. Collect Data & Information To Guide Your Construction Marketing Strategy
If you are collecting data on your website and marketing channels, you can learn about your customer, and you can learn which marketing strategies are most effective. The more data you collect, the better decisions you can make when optimizing your marketing strategy.
If you find a lot of potential customers are contacting you for a service you do not technically offer, then you have to fix the communication of your marketing.
3. Reach Construction Clients With Content Marketing Strategy
Many people looking for construction work are also looking at past examples of construction or worse, are looking for information on how to perform the construction project themselves. Whatever they are researching, you want them to find you. Even if you guide them on how o install a deck, it is likely they will end up contacting you to finish the job they started.
People consume so much content. Video, articles, infographics, and podcasts are consumed by the masses and liked. An ad or billboard is annoying. Create what your customer wants to see.
4. Utilize The Marketing Funnel To Drive People To Your Construction Business
The marketing funnel is one of the most effective digital marketing strategies for construction businesses. Start by creating content to get people aware you even exist, then inform them of your construction services and finally lead them to contact you. After they become a lead, work with them through email and social media to have them be a loyal customer. This marketing strategy works well with the referral marketing strategy.
5. Focus On Brand Awareness For Local Construction Companies
If your target customer is within a 40 or 50 mile radius of your location, get a million and one yard signs. Place these signs in front of recent projects, at busy intersections, and in every development, you know. Make sure every person in your county, region, or state knows your business, so they contact you when they need your construction services.
6. Referral Marketing Strategy For Contractors
If you are a local contractor, you can rely mainly on referrals. Be sure to give your past customers your business card, maybe even a magnet version of it, or a pen with your business name and phone number. Ask them to review your business and recommend you to friends and family. Referrals are one of the best ways to grow your contracting business.
How to make referral marketing easy:
- Have an automatic email that goes out to past customers each year, prompting them to refer your construction company to a friend.
- Leave business cards with the customer.
- Put signs up at your construction sites.
- Run social media campaigns that do things like sell two roofing jobs for a discounted price.
7. Target Your Local Customers First
Local contractors are saying, yeah, those are my customers. Larger construction companies that have projects that span multiple states or even multiple countries should still focus on their local market first. By conquering your backyard and continuing to target your local customers, your business will have a solid launching platform to reach further and further.
Benefits Of Targeting Locals With Construction Marketing:
- The loss/profit of the job is less volatile. Gas prices and time adds up quickly.
- The time investment is massively cut down.
- It is easier, more cost effective, and efficient to target locally.
Digital Marketing Tips For Construction Companies
There are so many things you can do online to help your construction company grow from a small business to a large corporation with multiple crews and multiple areas of expertise in construction. Learn all the digital marketing tips and tricks for a construction company from us.
SEO Construction Marketing Tips
Search engine optimization for a construction business helps people find you the moment they search on Google or Bing for a construction company near them. Beyond that, you can show up in front of your target customer for the specific services they are looking for. Investing in construction SEO is more than a tip; it will guarantee your construction company’s continued growth.
1. Claim Your Construction Google Business Profile
Before you even invest in building a website, you can reap the benefits of free local SEO by claiming a Google business profile for your construction company. After you claim it, optimize it by adding your services and products, hours of operation, service area, as well as your phone number and website URL.
2. Create Localized Construction Pages
A great way to improve your local SEO for a construction company is by having location pages and localized pages. You can do this by having pages for the states, counties, and towns you work in. Additionally, you should create blog posts and articles that reach your local market. Inform customers of the legal process to build a construction process in your state. Create a feature on a large scale construction project you are working on that a lot of people are talking about.
For instance, for larger contractors, a school, a hospital, or a large building on a highly traveled road will have people asking, “What is being built?” “When will it be complete?” while the people viewing the article might not be your next customer, they will boost your brand and widen your reach.
Your local market is the platform that can broaden your construction company’s reach.
3. Build Links And Awareness With Press Releases
For larger contracting businesses, you should share press releases with local news sites and construction magazines. This is especially important for bid oriented construction jobs. Your work will speak for itself, and people, company boards, and organizations will choose your business over competitors that bid lower because of your proven track record.
Any of your projects that have people driving by and looking at a building going up or larger construction project going up are receiving online searches.
What are they searching?
- What is being built off of route 61 next to St. Lukes’s Hospital?
- What is the large building going in just north of Wyomissing just off of 183?
4. Write For Industry Related Websites & News Sources
When you write for construction-related websites or magazines sources, you get your construction company more links to your website. This is extremely important regarding SEO. Links to your website from valid websites help indicate to Google that you have trustworthy content and should rank above local competitor construction companies.
5. Perform Keyword Research On Your Construction Industry
Keyword research is what can make or break your construction company’s SEO strategy. A lot of construction companies have pages for their services. But do those service pages have content written on them to help them rank? Does the content have a variety of keywords that you want to rank for. For instance, home renovation is a standard service provided by local contractors. What kinds of home renovations? Kitchen renovations? Bathroom renovations?
Some keywords for kitchen renovations are: kitchen renovation, full kitchen renovation, kitchen repair, kitchen reconstruction, kitchen revamp, kitchen addition, kitchen cabinet renovation, kitchen sink renovation, and many more.
6. Structure Your Website’s Content Correctly
Mentioned above are specific keywords. You can’t fill your construction site with random keywords all over the place like a shotgun. You need each of your pages to have specific keyword topics and those keywords living on that page so they function like a large-caliber bullet rather than a collection of weak bbs.
An effective SEO structured construction site will have separate service pages for all of the work you perform.
7. Add Schema Markup To Your Construction Site
To optimize your construction site for SEO you should add schema markup. This is a type of code that can indicate FAQ sections, all of your business information and location as well as specific types of blog posts. There are a variety of ways to use schema markup on your construction website. Make sure you are utilizing it to the best of your abilities.
8. Register Your Construction Business With Local Indicators
By registering your construction company with the better business bureau, glassdoor or LinkedIn, you can boost your website’s local presence. There are hundreds of these sites that you can register your business with. Make sure you utilize these local listings to boost your online rankings to get more leads for your construction business.
9. Build Out Your Foundational Content
A lot of construction websites only have a sentence or two describing their services. You should make it a priority and goal to have a minimum of 500 words on each of your pages. Within these 500 words you will be able to fit more content as well as more keywords to drive leads to your business.
10. Localize Your Construction Title Tags & Meta Descriptions
Most construction businesses serve a fixed area. Small local contractors might serve a single county. If you serve a specific location, make your
11. Hire A Professional Digital Marketing Company To Perform Your Construction SEO
Above, we mentioned just a few tips for your construction SEO. If you hire us, you will not have to do all this work yourself. We’ve worked in construction and performed website design and SEO optimization for a variety of construction companies. From large to small, product based to service based. Contact us today!
PPC Construction Advertising Tips
Construction Pay-per-click ads on Google and a variety of social media are an effective way to reach your target customer with your construction business. You can show up in front of them when they are ready to make a purchase. Whether they are looking for an addition, home renovation or completely new home construction, you can make sure they see your business with PPC ads. Check out all of our construction marketing tips for PPC advertising:
1. Make Your Construction PPC Ads Localized
If I am located in Philadelphia, and I search for an excavation company in Philadelphia. Which of the following PPC ads will I click on:
- Pennsylvania Contractor | Landscaping, Excavation & Construction
- Philadelphia Construction | Expertly Building Homes & Apartment Buildings
- Philadelphia Excavation Company | Large To Small Excavation Projects In Philly
- PA Excavation Work | Excavator | Variety Of Excavation Services
Who would you pick? Definitely the last two, but most likely the third one. Why? They are who you are looking for. All of those construction businesses might provide the services, but the third construction company’s marketing took the time to focus on the customer.
2. Hyper Target Your Construction PPC Ad Campaign
Mentioned above is a way to hyper target your construction customers based on location. Most PPC campaigns do not hyper target customers. Why? Because hyper targeting takes more time and costs more money. PPC that does not hyper target your customer costs more long term.
Most construction PPC campaigns look like this:
- 4-8 campaigns broken down by your services targeting your service area.
- Each campaign has broad keywords you could come up with on your own rather than highering a PPC company.
- Your campaign location targeting is based on a radius around your location.
If you are doing the above, this is lame, and you should fire your PPC company immediately and hire me. What you see above is the most standard of standard PPC campaigns for construction companies. An effective PPC campaign hyper targets your customer.
What does hyper targeted PPC look like for construction companies? Here is an example of hyper target PPC campaigns for a local contractor in Central Pennsylvania:
- Each of the cities, towns, counties, states, and countries you serve with construction services should have campaigns with your different services broken down and localized to each location.
- Keywords should be both short and long.
- Keyword bids should be different (over time).
- Locations bids should be different (over time).
- Locations should be zip code based with small radius circles around towns and cities.
3. Make Bid Adjustments On Higher Converting Keywords & Locations
The reason we hyper target based on zip codes is because then we can place bid adjustments based on higher converting zip codes. Who cares if you get leads from New York or Philadelphia. If you get 10 leads for the price of 1 lead from New York (of equal size) you put your money into Philadelphia. If your marketing company was lazy and simply placed a radius around your business, you cannot perform that bid adjustment.
4. Pick Your Battles With Construction PPC Ads
If there is a lot of competition for specific services or locations, do not fight for it. Move your money within a PPC campaign that makes your business money.
Sometimes there are massive construction companies that are difficult to beat in PPC ads.
5. Place Ad Extensions On Your Construction Ads
Ad extensions are so crucial for a construction company’s PPC strategy. You can get a person to call you before they even see your website. An Ad extension can help your PPC ad’s personalization by providing options your customer is looking for. It can also lead them to call you directly. Always
- Phone Number
- Contact Us
- Related Links On Your Website
- Example: If you have a deck building page on your website and a PPC campaign built around it, and ad extension should be a link to your deck repair and renovation page. The person may be searching “deck builders near me” but they could actually be looking for “deck repair services”
6. Target Competitor Construction Companies With PPC Ads
A potential customer saw your competitor put up a new garage for their neighbor. They want a new garage that is better, or they talked to their neighbor who did not have a great experience with your competitor. Because let’s face it, your construction company is way better than theirs.
They search in Google for the business that put up their neighbor’s garage and bam! You are there with a Google ad above your competitor in the search results. Your ad of course, says why you are better than your competitor and totes your business’s key selling points.
Note: competitor based ads do have certain restrictions and legal requirements, so you should probably hire a professional Pay-Per-Click marketing company like Wes Web to do this.
7. Target Your Own Business Name With PPC Ads (Branded PPC Ads)
If I am already showing up in Google for my business name, why would I create ads? Because it is likely your competitors are targeting you with PPC ads. It is also vital you always show up when your business is searched in Google.
Not showing up for your construction business name on Google has a high likelihood of losing customers.
8. Add Negative Keywords To Your Construction Ads
Negative keywords are one of the most vital aspects of optimizing PPC ad campaigns. It lowers the amount of wasted money in PPC. What are PPC negative keywords? They are keywords we do not want to show up for in Google for.
What are some negative keywords we have added to construction PPC campaigns?
- Lego: Full search “lego construction”
- Amazon
- Craigslist
- Ebay
- Toys: Full search “construction toys”
- Worst
- Terrible
- Bad
- Keywords that do not match the services provided.
- There are so many negative keywords for construction companies we cannot list them all here.
9. Create Personalized Construction Service Landing Pages
It is awkward and annoying when you search for bathroom renovation, click on the first ad, and end up on a page talking about general construction with pictures of pole barns and decks. Make sure your landing page matches your customer’s search.
Having a smooth transition from search to ad to the landing page is such an impactful factor in effective PPC marketing for construction companies.
10. Continually Perform PPC Ad Experiments
One of the most significant opportunities with PPC ads is finding areas and niches of keywords and strategies that are underserved or unreached. PPC ad experiments are great way to widen your construction pay-per-click campaign’s reach. When an experiment fails, you can learn from it, and when it succeeds, you can reach more customers with it.
11. Continually Optimize Your PPC Ads
If you are not adjusting your bids, improving your targeting, and capitalizing on your PPC campaign, your competitors will be. PPC is only as effective as you make it, and the online results are constantly changing.
A lot of construction companies create their PPC campaigns in-house and treat them like vending machines they can put money into and pull leads out of. If you treat your pay-per-click ads this way, it is likely you are paying anywhere from 2-20 times as much per lead. Optimize your construction PPC ads by hiring a professional digital marketing company like Wes Web.
Social Media Construction Marketing Tips
There is so much you can do with your construction marketing on social media. We provide tips that can be applied across all social media platforms for construction companies, and we have broken down the separate social media platforms down and provided recommendations on how to market your construction company on each effectively.
1. Post Photos Of Your Work
What are excellent construction photo ideas for social media?
- Completed construction projects.
- Before and after photos.
- Photos of your team members (on the job and in the office)
- Photos of larger jobs in process.
2. Advertise Your Construction Business On Social Media
You can personalize and focus your social media ads to show up in front of your target customers. So make sure you know who your target customer is.
Social media ads can function and operate in a similar way to PPC ads but their strategy is visual as well as customer targeting. You need to know your target customer well and have collected data through your marketing efforts to reach your target audience with social media ads effectively.
3. Post Construction Project Discounts Or Deals
On the organic side of social media marketing for construction companies, it is always a good idea to post discounts and deals. In a service based industry such as construction and contracting, it can be challenging to develop effective discounts. A great way is to purchase a surplus of a type of product and build discounts around that product.
Purchase decking materials in bulk and run a deck special that is tied to the price of the supplies. That way you make the same profit and your customers receive the discount from your bulk purchase.
4. Give Away Leftover Construction Materials
One of the most effective ways I have seen a local tree service grow is by them giving away the wood from their jobs. If you clean up from your construction jobs and have wood that is too small for your work, it is big enough for a fire pit or someone’s wood working hobby.
Post leftover materials for free on Facebook marketplace and do it with your business’s account so people learn about your business.
5. Have Your Construction Social Account Engage With People
People are on social media for social engagement. Talk to them, ask them questions, and encourage conversation even if it is not related to construction work. This is a great way for them to get to know you and like your business.
That being said, do not be a jerk! Posting rude comments will be seen widely and majorly hurt your brand even if you are right.
6. Tag Customers On Construction Projects (With Permission Of Course)
Tagging customers is one of the best things you can do. It will announce to the world look at the renovation, addition, or any type of construction work that we did for your friend. That customer will probably share the post, and you will reach a whole new group of potential customers.
Referrals are usually the best customers, so encourage a referral by tagging your customers with their projects on social media.
7. Get Reviews On Social Media
Just like your Google Business Profile impacts local SEO, your reviews on social media impact your social media marketing for your construction business. Make sure you encourage positive reviews from your customers.
8. Engage With Local Groups
There are hundreds of groups on social media. Make sure you are part of localized groups and engage with posts or questions about construction services. This is a great way to get your business in front of a range of customers in your company’s service area.
Construction Social Media Marketing Tips For Specific Social Platforms
The tips below for construction companies apply to the specific social media platforms they are on. We recommend local contractors have an account on Pinterest, Facebook, YouTube, LinkedIn, Instagram, and TikTok. If you own a larger construction company that works in large scale commercial projects, you should have a Twitter account.
Facebook Marketing For Construction Companies
Despite a large number of changes to the platform, there are still a lot of opportunities for marketing your construction company on Facebook.
1. Engage In Local Facebook Groups
While this was mentioned before, it is a huge area of opportunity for construction companies to use Facebook groups to grow their business. There are multiple Facebook groups for your town, neighboring towns, your county, and your state. Many people will go on these local forums and ask for recommendations of a good local contractor to hire. Make sure they see your contracting business. We have found that contractors who share their Facebook business page sometimes get a lead, but the local contractors who share a link to their contact form almost always receive the lead.
2. Post Regularly On Facebook
Obviously, you should post on Facebook. At minimum once a week. It would benefit you to post daily if possible. The more you post, the more your content will be seen. We have a few suggestions on things you can post on your construction company’s Facebook:
- Completed construction projects
- Before and after photos of construction work.
- Visual posts! Images, videos, infographics and more.
- Blog Posts from your website.
- Events your construction company is sponsoring
- Customer Reviews
- Employee Spotlights
3. Facebook Ads For A Construction Business
Running Facebook ads can be extremely effective for getting leads to your construction company if you know what you are doing. Setting up ads on Facebook can seem simple, but without experience or knowledge of marketing strategy, it is unlikely you will have a large amount of success. For effective social media marketing for a construction company, you need to correctly target your customer on Facebook.
4. Host An Annual Event At You Construction Business
You can host one event or multiple. A local garage company hosts an event for classic cars. This makes sense because they sell garages to classic car owners. Hosting an event is a great way to broaden your reach on Facebook. If you do not have the facilities for an event, partner or sponsor an event and make sure you are part of the event marketing.
5. Respond To Messages On Facebook
If you do not manage your construction company’s messages on Facebook, you perform poor customer service before they are even a customer! Make sure one of your construction team members checks your social media messages daily and responds to potential customers. A lot of construction companies that have not built a website yet will use Facebook messenger to receive leads.
6. Respond To Comments
Responding to comments on your construction company’s Facebook posts is invaluable. By engaging with people, you can develop relationships that become leads. Growing a construction company’s Facebook page takes consistent effort, energy, and time.
Stop Here! We Actually Have Not Completed This Blog Post!
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Instagram For Construction Companies
If you own a construction company, you need to have an Instagram account. Everything a construction company does is visual so showing off your work, big or small, is vital. Luckily, Instagram is completely visual. So take your construction to the next level online with social media marketing on Instagram.
1. Embed Instagram On Your Construction Website
While having a portfolio on your construction website is important, you should also embed your Instagram feed. A portfolio is a great place for people to see your completed projects. Instagram is much more up close and personal to your construction work. You can have people familiar with your work and standards before they even speak with you.
2. Engage With Your Construction Customers On Instagram
When people ask what wood was used for a detailed custom set of stairs, tell them! Share with them how Hickory may look beautiful and have a wonderful woodgrain, but it has a tendency to check. Your staircase will be beautiful until the humidity of your home changes slightly and cracks are running through your wood. This is why you should use this wood instead.
This personal touch and information are what people love! They want to learn about what you are doing before they higher you. By engaging with customers, you can have loyal clients who seek your construction company out for every project.
3. Upload Construction Video Content On Instagram
If a photo can speak a million words, think about how effective a video is. A video on Instagram does a great job of reaching more people and a different audience. Some people scroll through Instagram, and others swipe. The best part is people who are interested in construction services will see construction services in their reels, so post away!
4. Create Create Create!
Instagram is all about creating a large amount of visual content. Create as much as possible. Make it a habit of posting daily at a minimum. Constantly adding photos of what your business is working will keep people finding out about your contracting work as well as keeping your employees engaged.
Marketing Your Construction Business On LinkedIn
LinkedIn construction marketing is an effective way to grow certain types of construction businesses. A local contractor might have some success on LinkedIn through organic leads as well as construction ads. The type of construction business that will see the most growth and leads through LinkedIn are:
- Real Estate Developers
- Architecture & Design Firms
- Engineering Firms
- Construction Management Company
- Construction Material Suppliers
- Commercial Contractors
- Bid Specific Construction
The above subsets of the construction industry are more reliant on branding and knowing people. LinkedIn is designed around knowing people. You can advertise to your target customers on LinkedIn. This will allow for you to bid higher on projects and grow connections and referrals to your construction business. While LinkedIn has more of a learning curve than most social medias, it has higher returns on your time and investment.
1. Connect With A Wide Range Of People On LinkedIn
No matter if you met them years ago or if they are someone you recently spoke to, LinkedIn is not a community of friends. LinkedIn is a community of business connections. You never know when that small business owner you met is planning on expanding their company and building a larger construction project.
2. Post Regularly On LinkedIn
Post on both your personal account as well as your business’s page. It can be difficult to grow a business’s followers. Don’t be discouraged. Invite connections to follow the page and make sure the page is worth following!
3. Join Construction Groups On LinkedIn
Participating in construction groups on LinkedIn is a great way to increase followers who are interested in construction. If you serve specific commercial businesses, join their groups and share large construction projects on the group page.
For instance, if your construction company focuses on building hospitals, become part of a few medical groups on LinkedIn. When a hospital is completed, share the grand opening or final photos of the hospital. They will take interest in your work.
4. Ask Questions & Run Polls
Asking a question on LinkedIn or running a poll about your specific industry encourages others to engage with you and your construction business. Make sure you do not over do it. A lot of people can get in the habit of running pole after pole. Create a variety of posts on LinkedIn.
5. Engage Beyond Your Own Posts
Some of your connections have more followers than you. Engage with them, prompt conversation, and develop connections. Commenting and engaging on posts leads to a much larger number of connections and a diverse network.
6. Post About Construction Project Management
Having worked with construction companies, and participated in construction groups on LinkedIn, posting about project management is a sure way to receive engagement, develop conversation, and get connections and followers. Project management tips, processes, tricks, and tools have a lot of interest in construction groups on LinkedIn.
Pinterest is probably the most straightforward social media platform for a construction company. There are tricks and tips to utilizing Pinterest effectively for a construction business.
YouTube
TikTok
Email Marketing Tips For Construction Companies
There are a variety of ways you can increase leads and sales for a construction business with email marketing. It starts with getting potential customers and past customers’ email. Having a past customer’s email is vital to upselling and reselling work. If you want to start email marketing but do not have anyone to email it is going to be a little challenging.
Content Marketing Tips For Construction Businesses
In my opinion, it is the most outside-the-box construction content that ranks well and gets leads to your business. The marketing tips below on content marketing for construction businesses are focused on content that has past success. While these content topics have past success, this means they also have a lot of competition. That is why creative content ideas can be the most successful.
We love coming up with creative, outside-the-box content marketing strategies for our clients. Contact us and become one today!
1. Upload All Construction Projects To A Portfolio
The best way to set up your portfolio of construction projects is through your blog. Have each project be its own blog post. In the blog post, mention the type of construction and link to the service page. We mentioned local SEO before. Make sure you mention the location, whether it be the town, county, or state, and link to those location pages on your website.
2. Create How To Construction Blog Posts
Everyone thinks they can perform professional construction on their own (just like everyone thinks they can perform professional digital marketing on their own). What will happen is they will read your “How to construction blog post” and they will do one of three things:
- They will semi-successfully complete the construction project on their own. This will result in them being confident in your business and likely to contact you for their next project as they realize construction is more challenging than they expected.
- They will try to perform the construction job on their own, fail, and then call you to do it the right way.
- They will recognize they lack the skills, tools, and construction capabilities to perform the job correctly, and they will contact you to perform their construction project.
3. Customer Focused Blog Posts
What questions do your customers ask you? Are there questions or concerns they regularly have about construction projects? It is likely they have searched those same questions online. One of the best performing blog posts I had for a painter client years ago was discussing how to match paint shades with their type of flooring. Write similar content topics, so potential customers become aware of you as they are researching their construction project.
4. Create A FAQ Page Or Section On Your Service Pages
There are usually short and obvious questions you receive about your construction projects. If you have clear answers to those questions, add them to your service page or create an FAQ page on its own. Some examples of FAQ questions for a construction website are:
- How long will it take to build a deck on my house?
- Will we have to clear out the room we are having renovated completely?
- Will we still be able to use the kitchen while you renovate it?
- Do we have to be home while you are working on our construction project?
5. Copy Cat Construction Blog Posts & Content
This isn’t the best way to go about your SEO strategy, but if you look at your competitor’s website and determine which blog posts are compelling. Analyze why their construction blog post is ranking higher than others on the same topic. Then you write a similar article, but better. If you are performing SEO optimizations, and have a more powerful and higher ranking construction site than them, then you should be able to outrank your competitor.
6. Utilize Your Content On Multiple Marketing Platforms
Your blog post can be repurposed into social media posts and email blasts.
7. Optimize You Construction Marketing Content On All Platforms
8.
Traditional Marketing Tips For Construction
What is traditional marketing? This type of marketing is a little older fashioned and very common for construction companies. Most construction companies are already doing
1. Put Your Logo, Phone Number, & Website URL On All Of Your Company Trucks
2. Promote Local Sports Teams
3. Participate, Sponsor, Or Provide Discounted Work For Unique Local Construction Projects
- Schuylkill haven sports arena example
4. Sponsor Events Related To Your Business
Outside The Box Ideas For Construction Marketing