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Search Engine Optimization (SEO) For Software Companies

Software Company SEO Services

Software development and management companies that choose to make search engine optimization a part of their digital marketing playbook are much more likely to get interested prospects on their site and drive more conversions. Even if your company’s website is well established and has been working ok, without continuous improvement, it can quickly become hidden beneath numerous competitors on search engine like Google and Bing. While there could be many reasons why your website’s effectiveness is slipping, search engine optimization is the clear solution to get your site back on track.

When people search “software solutions for xyz industry” or “how can software help my business” and your company doesn’t show up towards the top, you are missing out on revenue and customer relationships. The leads are there, you just need them to come to you. Fortunately, search engine optimization for software firms is the solution that can make the difference for your business.

Wesley Gehman Internet marketer sitting at a coffee shop in Orwigsburg, PA.

Get To Know Wes

Meet Wes, the founder of Wes Web. Wes is passionate about marketing strategy and communicating marketing in a way that anyone can understand. Ranking online is competitive and it can only be achieved through hard work, and a strategy built on experience and data.

Work Hard. Market Well.

What Does SEO Do For Digital Solution Development Companies?

SEO is understood easiest when you picture that Google is like a librarian. There are many different ways that google determines rankings, but the key is to make sure that your website has the answers to the key questions that your customer are looking for. The companies that are at the top of the rankings have given Google a reason to rank their website over yours. However, you can start to outrank your competitors with the right strategy, keywords, and website structure. That’s exactly what Wes Web is here to provide for your software solution company.

How Can Wes Web Use SEO To Grow Your Business?

When you work with us for software development business search engine optimization, we will use the following and more to develop a customized SEO campaign to grow your business:

  • Website Analysis: We take a deep look at the current state of your website and analyze current site ranking and performance to find its strengths and weaknesses
  • Competitor Analysis: We look to see how your competitors are outperforming your company, and make a plan to get that traffic back
  • Technical Optimization: Even if the site looks great and has lots of optimized content on it, it is ineffective if your site is slow and hard to navigate, or difficult to Google to understand. We can set up your site to maximize its performance.
  • Content Development: Effective and strategic written content is key to a successful SEO strategy. We look at the different topic we want your site to show up for, and carefely craft content designed to rank high for high-volume keywords and drive interested traffic, not just passive viewers, to your site.
  • Other Web Improvements: SEO’s impact goes much further than what we’ve covered here. We also provide local SEO, data analytics, keyword research, and so much more.
  • Monthly Reporting: We meet with our clients every month to give them an inside picture of how we are working on their site and growing their business. These reports are the perfect chance to discuss the marketing results and strategize for further growth.

SEO is a gradual process that will be most effective when it becomes a repeat habit that gets to grow over time. It’s not about getting tons of attention right away and driving impressions, but about resonating with the audience that matters and bringing in traffic that will actually want to use your products and services. We get the right traffic to your site, and turn your digital asset into a money-making resource for your company.

Get A Proposal!

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Chelsie Ward profile picture
Chelsie Ward
23:03 31 Aug 23
I met Wes in the middle of a website crash. were able to save the content from the old site so he could rebuild the new site with a similar look and feel with some new bells and whistles. I had a lot of questions during the process and he was very thorough in his explanation and helped me make decisions about the new site that I'm very happy with. Wes is professional and easy to work with. I recommend him if you're starting fresh or looking to rebuild a site.
Cian Nedinsky profile picture
Cian Nedinsky
13:31 01 Mar 23
Wes did a great job on helping me with my website and teaching me how to properly use PPC ads. Anytime I need help with marketing Wes is the person I go to.
Carmen Rowe profile picture
Carmen Rowe
00:16 27 Jan 23
It has been a great experience to work with Wes Web. Wes took time to understand my business goals and the services I offer in order to create the perfect website design with just the right tools. I am thrilled with the final results! The website is tailored to my business and is easy to navigate. I highly recommend Wes Web if you are looking for professional website construction for your business.
Teri Fegley profile picture
Teri Fegley
19:27 16 Dec 22
Wes designed a website for a non profit I am affiliated with. Not only was he such a treat to work with, he had fantastic design ideas and was very responsive to all of my inquiries of which there were many. Thank you for making our website one of the best, if not the best, in the state!!
DEAN KLOPP profile picture
DEAN KLOPP
20:14 17 Nov 22
Wes is very detailed oriented yet friendly and encouraging!
Taryn JGM profile picture
Taryn JGM
14:31 27 Apr 22
I had an excellent experience working with Wes! He was super helpful each step of the way in launching my website and did a great job putting the web design and internet marketing concepts in terms I could easily understand and apply to my website. I particularly appreciated his guidance and explanation of SEO techniques. Thanks, Wes!
Sara Aungst profile picture
Sara Aungst
01:03 02 Nov 21
Wes designed a website for my husband's business. We really enjoyed working with Wes. From the beginning he was great to work with. He was able to design our company logo and worked with us on a page layout and design that worked well for us. He was prompt, professional, and friendly. He is clearly knowledgeable in what he does, and kind enough to make it understandable for those of us who aren't tech savvy. We would definitely recommend him!

Choose Wes Web For Information Technology Business Search Engine Optimization

Ready to take your website and search engine ranking to the next level? Partner with Wes Web for search engine optimization that will grow your business and help your website generate real conversions. We also offer PPC advertising for software companies, software firm web design, and email marketing for digital program creators. Contact Wes Web to speak with our team, and see you we can help your company grow.

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