Client: PEAK Integrative Medicine
Ongoing Marketing Strategy: SEO
Industry: Medical, Healthcare, Chiropractic & Physical Medicine, Holistic Care
Goals: Grow online presence and rankings for specific industry keywords to increase leads
Seeing Real Growth & Results
Large-scale growth in industry rankings on the national and international level. Leads from as far as Europe. The business opened an additional location in Mississippi in 2025 and continues to grow year over year. Specific rankings and subject matter expertise in mold/mycotoxins, IBS, chronic diseases, and more.
220%
Organic Leads
Increase
2023-2024
1157.56%
Organic User
Increase
2023-2025
2741.56%
Organic User
Increase
2022-2025
"Working with Wes Web has been a long-term play for us, and it’s paid off. When we first started, our website and online presence were pretty limited. Over time, Wes helped us build real search authority through consistent, well-thought-out SEO work. This wasn’t about chasing quick traffic or gimmicks. It was about building a solid foundation that keeps working month after month. As that foundation grew, so did our organic traffic and the quality of people finding us.
What stood out early on was that Wes actually understands how people search for healthcare and how important trust and education are in that process. The focus was always on creating useful content, structuring the site properly, and letting the growth compound instead of forcing it.
Wes is strategic, detail-oriented, and patient, which matters when you’re building something meant to last. We don’t see the work with Wes Web as a short-term marketing effort. It’s been an investment in the long-term visibility and credibility of our practice. If you’re looking for sustainable growth and not shortcuts, Wes Web does it the right way."
Before Working With Wes Web
PEAK's website had only launched in March of 2022. Their business had their grand opening in March of 2023. This is what their organic presence looked like before June 2023.
General Online Presence Overview
Their online presence was extremely strong on local Schuylkill County social media, but they only ranked at the top position for their name and a few names relative to their business.
Monthly Organic Traffic
PEAK typically had between 100-200 organic visits a month.
Monthly Organic Leads
While PEAK had between 1-3 organic leads a month, they were not truly organic. Typically they were a referral or someone who had seen their social media activity.
Small Amount Of Content
The original website had only 15 pages.
Domain Authority
2 (using Moz's Domain Analysis)
After Ongoing SEO Optimization
PEAK's website has become an effective tool for reaching their perfect customer. Its content is tailored and developed to establish PEAK a top Integrative Medicine Provider.
General Online Presence Overview
PEAK ranks for thousands of keywords and AI overviews and have developed rankings within specific niches which have established them as industry experts in their field. They consistently receive leads from their local audiences in the United States and occasionally receive international leads that they are unfortunately not able to serve yet.
Monthly Organic Traffic
Upon writing this in 2026, PEAK typically had between 3000-5000 organic users a month.
Monthly Organic Leads
PEAK receives leads from a variety of sources and consistently receive 5-10 leads a month from organic or AI sources.
Large Amount Of Content
There are about 200 existing pages and posts on PEAK's site.
Domain Authority
21 (using Moz's Domain Analysis)
Timeline Of Our SEO Work With PEAK Integrative Medicine
What Made PEAK Integrative Medicine's SEO Grow?
PEAK Integrative Medicine grew through classic SEO strategy and principles. Because PEAK is a medical business, you can't grow through shortcuts, one-time efforts, or chasing trends. Their integrative medicine practice's SEO marketing strategy was constructed using an ongoing SEO strategy based on close analytics data analysis, understanding their perfect customer, E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trust), and regular communication with the PEAK team each month.
Month 1: Technical and Strategic SEO Foundation For PEAK
We started working with PEAK in June 2023 when their website was fresh, had little domain authority, and little content. Building a solid foundation was our top focus.
The first month included:
- Accessing and optimizing Google Analytics, Search Console, Google Business Profile, Social Media Accounts and of course the website.
- Setting lead-generation-related business and marketing goals.
- Complete website assessment, keyword research, and competitor analysis.
- Technical SEO, site structure, and metadata optimization.
- Writing first text to establish tone, voice, and medical accuracy.
PEAK operates in medicine, so we understood trust would be hard to acquire early on. Before pursuing highly competitive keywords in the medical field, we built relevance and trust while ensuring the site was technically sound and scalable.
"One of the best parts of working with PEAK Integrative Medicine is they were always up for an experiment. While they trusted us in developing out a strong foundation for their website, they also liked our ideas and strategies that came from the data. Through our content experiments we saw the most long term growth."
-Wesley Gehman, Founder of Wes Web
Month 2: Large Scale & Strategic Content Expansion For PEAK's Website
We started writing a large amount of content in month two. Since PEAK had minimal domain authority, we purposefully employed “spreadshot” content.
We built various service and educational pages that briefly covered many vital topics. So we could see:
- Topics Google might rank
- Initial impressions and clicks
- Which places matched search intent best with PEAK's services?
Early keyword rankings and traffic patterns appeared in August 2023. Data from Google Search Console and SEMrush informed us what Google and serach engines were trusting PEAK with.
Phase 3: Ongoing SEO For PEAK Integrative Medicine
There have been a lot of opportunities over the past two years of performing SEO. We go over a few key moments and breakthroughs where we have made a major impact on PEAK Integrative Medicine's SEO and rankings.
Get To Know Wes
Meet Wes, the founder of Wes Web. Wes is passionate about marketing strategy and communicating marketing in a way that anyone can understand. Ranking online is competitive and it can only be achieved through hard work, and a strategy built on experience and data.
Work Hard. Market Well.
Expanding On Medical Topics and Expertise
Mold and mycotoxin content brought our first breakthrough in rankings, traffic, and leads for PEAK Integrative Medicine.
We explored chiropractic keywords but advised against aggressively pursuing them because they have extremely high competition and most of those leads are taken in the local map rankings. So even if we ranked for them organically, most users would simply go to the closest location. We published “Does mold cause back pain?”, which fit both our mycotoxin services and chiropractic therapy, to hit "two birds with one stone". If their back pain wasn't caused by mold we had a chiropractor to figure out what was causing the back pain.
As we wrote multiple blog posts on mold to help support our key mycotoxin page we saw our first clear success in November 2023. PEAK received a lead from Erie, Pennsylvania, far from their service area. This proved their content resonated beyond our area of Schuylkill County.
We then doubled down on other topics we were starting see growth and trust in:
- Added top-performing pages for IBS and gut related topics.
- Added services like an HBOT.
- Supporting blog material on proven themes.
- Better internal linking between relevant chronic conditions and services.
- Better page structure for clarity and relevance.
PEAK reached its first big growth milestone in January 2024 when organic traffic reached over 600 monthly users. In just 6 months we went from averaging 100-200 organic users to 600-800.
Continued Research and Depth Helped Build Authority
As we continued our monthly ongoing SEO services we saw our rankings, organic traffic, and leads continue to climb. Then in September of 2024 we had an accidental ranking breakthrough which drove one of our largest traffic increases.
We found PEAK ranking surprise for a highly searched, low-competition colloidal silver term. Originally we saw it as low hanging fruit and planned to simply expand the mention of it to grab a little more traction for the topic. When digging into the topic, researching it and seeing a lack of competition, we wrote a research-based piece instead. That content generated over 1,000 organic users each month and majorly impacted natural backlinks.
This authority boost helped more than that page. It boosted PEAK's core cluster rankings:
- Mold and mycotoxins
- IBS, gut health
- Chronic illness
- Physiotherapy and chiropractic
- Hyperbaric medicine
As Our Website Grew We Had To Fix Keyword Cannibalization
Keyword cannibalization is when two of your pages are fighting for the same keywords. This essentially hurts the website because it indicates Google is unsure of the goal and purpose of two pages. Through that confusion those pages will inevitably drop in rankings unless the waters are cleared and search engines have a better picture of which page should be ranking for specific queries.
How We Fixed Our Mycotoxin Symptom Keyword Cannibalization Problem
In December of 2024 we found that to be the case with our Mycotoxin service page and our blog post about mycotoxin symptoms. What we had to do was clearly internal link from our service page to the mycotoxin symptoms blog post with that keyword, expand the symptoms blog post and move about 3 sentences about mycotoxin symptoms from the service page to the blog post.
The Results Of Fixing The Keyword Cannibalization
Correction of term cannibalization between mold-related pages in December 2024 led to another large spike in February 2025, when PEAK reached approximately 5,000 organic users. Breakdown of the organic traffic to these pages:
September 2024 (when the problem started):
- Mycotoxin Symptoms Blog Post: 129
- Mycotoxin Service Page: 221
- We saw traffic for both pages majorly fluctuate Sept-November and were able to determine the cause through Google Search Console's data.
February 2025:
- Mycotoxin Symptoms Blog Post: 1096
- Mycotoxin Service Page: 208
How We Establishing E-E-A-T Through Real People, Not Pages
Transitioning from faceless web content to people-led knowledge helped PEAK succeed.
We had to roll out this process in stages because to develop human trust you have to first introduce yourself before giving advice.
Step 1: Develop Detailed Medical Team Member Pages
We had an our team page with each person's credentials and short position description but we wanted more. We wanted people to know each person they spoke to before even walking in our practice's doors. So we created pages for each team member.
Using Google Forms we asked the team what made them tick, what they loved about their job, who they wanted to be for the customer and more. Then we created the pages.
Step 2: Getting Medical Professional's Opinion
We asked the doctors and nurses their opinion, their approach and what they would say to a customer coming into the room for their first appointment. We added these quotes to the relevant pages.
Step 3: Linking Their Quote & Bio
With the quote we added an image of the doctor, nurse, or team member. We then directly linked their name and credentials back to their team member page.
Example Of Our Personal And Credentialed Internal Linking Strategy
Brandon, PEAK's chiropractor, provides direct insight, bolstering medical expertise and trust. The quote below is on our chronic neck and back pain page. Through it, we link back to Brandon's team member page.
INSERT Picture of Brandon's Quote
We noticed many users visited team pages last before converting, indicating their impact on lead confidence.
Growth In Expertise By Comparing The Professionals
We combined experience-based ideas with research-backed citations, including comparative articles by top mycotoxin researchers. This allowed PEAK's commentary on our approach to mycotoxins to have an impact on the community around mycotoxin and explain our experience and approach partnered with their research.
Increasing Conversions & Contact Forms
By placing a call to actoin on our service page above the fold, we saw more and more people contact us.
PEAK now receives 10–15 qualifying organic leads each month, up from 0–2 organic leads they received prior to working with us.
Scaled Technical SEO and Site Architecture
Structure was essential from the beginning and as the service pages and blog content grew. We implemented the following:
- Rebuilt service and navigation hierarchies
- Created consistent internal links
- Added LocalBusiness, FAQ, and Review schema.
- Image optimization for speed and accessibility
- Clean indexing and crawl efficiency
It started as a 15-page site and now has 200+ pages arranged for users and search engines.
Expanding Local SEO to Mississippi
When PEAK opened in Mississippi in 2025, we were ready to make that launch reach people organically as well. We prepped the Mississippi location with local SEO and content by doing the following:
- Location page launched alongside opening
- Created core service pages in local language
- Optimized and launched Google Business Profile
- Location schema and footer signals added
This helped PEAK swiftly acquire traction in a new state without affecting rankings.
Google and AI Search Results Ranking For Peak Integrative Medicine
PEAK material currently appears in organic search engine results like Google and Bing, in AI overviews, ChatGPT, Gemini, a myriad of other Ai platforms and AI-aided discovery.
Our focus on clarity, structure, knowledge, and helpful material organically fit with how AI surfaces information. PEAK generated 1–3 AI-attributed leads per month in 2025, demonstrating visibility beyond search.
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Key Takeaways for Medical Practices Concerning Marketing Their Practice
Below are key takeaways to consider for yout integrative medicine practice or health care facility's digital marketing approach.
1. SEO is a Long-Term Growth Asset For Integrative Medicine Practices
PEAK took time to grow, to develop and mature in its rankings due to the need to develop trust with Google and search engines. Medical SEO growth requires long-term execution, not one-time adjustments. Ongoing SEO for medical practices increase visibility, authority, and leads each year.
2. Trust Is A Must For Medical Websites To Rank
In healthcare, Google is cautious. Sites with low authority can't compete for broad, high-volume keywords. Before chasing competitive terms, credibility must be established by focused content, reliable information, and practitioner experience.
3. For Healthcare Websites Education Brings Traffic While Service Pages Bring Leads
PEAK's blog attracts a lot of new visitors. In comparison our service and condition pages generates a majority of the leads. Our SEO campaign is only successful because we developed out content online that works hand in hand helping each area grow.
4. Practitioner Visibility Improves Ranking and Conversions
Actual doctor, chiropractor, and practitioner pages outperformed generic ones. Highlighting credentials, experience, and personal insight boosts E-E-A-T signals and patient confidence before a consultation. Additionally their team is very vocal and personally present online helping both their public perception and PR.
5. Let Data Drive Your Medical Practice's Marketing Strategy
We used a large amount of research to choose our approach and topics early on in the SEO process. Then, once our content and own site started producing more data we developed our strategy around that data and grew using information.
6. Specialized Medical Knowledge Outperforms Broad Topics
PEAK specialized in mold, mycotoxins, IBS, and chronic diseases rather than vying for highly competitive medical keywords. Our team's knowledge draws higher-intent patients and helped increase our practice's authority.
7. Building Trust As A Medical Practice Should Be Top Of Priority In Marketing
Reviews, case studies, disclaimers, team pages, and clear patient pathways helped convert. Medical SEO reduces patient anxiety and boosts confidence.
8. Targeting Quality Leads Is Important For Integrative Medicine
PEAK's content developed around who they could serve along with the data showing there was potential to serve these people The higher quality leads the better the long term customer for medical practices..
9. Strong SEO Helps Healthcare Practices In AI Discovery
The content and structure that helped PEAK rank in Google also enhanced AI-powered search exposure. Clear, structured, and expert practices position themselves for present and future discovery channels.
10. Establishing Authority Makes Expandin Your Medical Practice's Reach Easier
Existing authority accelerated local SEO expansion when PEAK launched a new location. Building SEO momentum early helps growth-oriented practices reach their customers more effectively.
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