If you own a construction company, you need to have an Instagram account. Everything a construction company does is visual so showing off your work, big or small, is vital. Luckily, Instagram is completely visual. So take your construction to the next level online with social media marketing on Instagram.
1. Embed Instagram On Your Construction Website
While having a portfolio on your construction website is important, you should also embed your Instagram feed. A portfolio is a great place for people to see your completed projects. Instagram is much more up close and personal to your construction work. You can have people familiar with your work and standards before they even speak with you.
2. Engage With Your Construction Customers On Instagram
When people ask what wood was used for a detailed custom set of stairs, tell them! Share with them how Hickory may look beautiful and have a wonderful woodgrain, but it has a tendency to check. Your staircase will be beautiful until the humidity of your home changes slightly and cracks are running through your wood. This is why you should use this wood instead.
This personal touch and information are what people love! They want to learn about what you are doing before they higher you. By engaging with customers, you can have loyal clients who seek your construction company out for every project.
3. Upload Construction Video Content On Instagram
If a photo can speak a million words, think about how effective a video is. A video on Instagram does a great job of reaching more people and a different audience. Some people scroll through Instagram, and others swipe. The best part is people who are interested in construction services will see construction services in their reels, so post away!
4. Post Photos Of Your Construction Projects
Taking photos of your construction work is vital for all social media marketing but most of all for your construction Instagram page. Learn how to take effective and detailed photos of construction projects
5. Create Create Create!
Instagram is all about creating a large amount of visual content. Create as much as possible. Make it a habit of posting daily at a minimum. Constantly adding photos of what your business is working will keep people finding out about your contracting work as well as keeping your employees engaged.
Want A Professionally Run Instagram For Your Business? Contact Wes Web Digital Marketing Today
At Wes Web, we help a wide variety of construction companies with construction social media marketing, web design for construction businesses, construction search engine optimization, and more. If Instagram seems like a lot for your business to handle, let the pros take it off your plate. Contact us today to learn more about how we can help your construction business appear in front of interested potential clients.