Despite a large number of changes to the platform, there are still a lot of opportunities for marketing your construction company on Facebook.
“Having worked with local contractors, large commercial construction companies, and building material suppliers for the construction industry the power of Facebook marketing is undeniable. From the before and after photos to sharing reviews you will see your business grow contacts and leads with an effective Facebook marketing strategy for your construction company.
1. Engage In Local Facebook Groups
While this was mentioned before, it is a huge area of opportunity for construction companies to use Facebook groups to grow their business. There are multiple Facebook groups for your town, neighboring towns, your county, and your state. Many people will go on these local forums and ask for recommendations of a good local contractor to hire. Make sure they see your contracting business. We have found that contractors who share their Facebook business page sometimes get a lead, but the local contractors who share a link to their contact form almost always receive the lead.
2. Post Regularly On Facebook
Obviously, you should post on Facebook. At minimum once a week. It would benefit you to post daily if possible. The more you post, the more your content will be seen. We have a few suggestions on things you can post on your construction company’s Facebook:
- Completed construction projects
- Before and after photos of construction work.
- Visual posts! Images, videos, infographics and more.
- Blog Posts from your website.
- Events your construction company is sponsoring
- Customer Reviews
- Employee Spotlights
3. Facebook Ads For A Construction Business
Running Facebook ads can be extremely effective for getting leads to your construction company if you know what you are doing. Setting up ads on Facebook can seem simple, but without experience or knowledge of marketing strategy, it is unlikely you will have a large amount of success. For effective social media marketing for a construction company, you need to correctly target your customers on Facebook.
4. Host An Annual Event At You Construction Business
You can host one event or multiple. A local garage company hosts an event for classic cars. This makes sense because they sell garages to classic car owners. Hosting an event is a great way to broaden your reach on Facebook. If you do not have the facilities for an event, partner or sponsor an event and make sure you are part of the event marketing.
5. Respond To Messages On Facebook
If you do not manage your construction company’s messages on Facebook, you perform poor customer service before they are even a customer! Make sure one of your construction team members checks your social media messages daily and responds to potential customers. A lot of construction companies that have not built a website yet will use Facebook messenger to receive leads.
6. Respond To Comments
Responding to comments on your construction company’s Facebook posts is invaluable. By engaging with people, you can develop relationships that become leads. Growing a construction company’s Facebook page takes consistent effort, energy, and time.
7. Take High Quality Photos Of Your Construction Work
We know, photography isn’t for everyone, but learning the basics of construction photography is vital for your contracting business. People know you do high quality construction when you show them you do high quality construction. Take photos of your construction work and post them to your Facebook profile. This is one of the best things you can do for your construction Facebook marketing.
8. Have Your Facebook Presence Professionally Run
Not every construction company has the time or the technical expertise to run a business Facebook page, and that’s ok! That’s where the pros at Wes Web come in. We are happy to make a customized social media marketing plan specifically for your construction business. If you are looking to go beyond social media marketing, we also specialize in construction web design, and digital marketing for construction companies. If you are ready to get started with professionals who understand all about social media marketing, contact Wes Web today!
Learn More About Marketing For Your Construction Company
Our digital marketing agency is located in Pennsylvania and we provide a wide range of digital marketing services for construction companies. From construction email marketing to SEO for construction companies. Learn more about Wes Web and how we can best serve you and your business.