There is so much you can do with your construction marketing on social media. We provide tips that can be applied across all social media platforms for construction companies, and we have broken down the separate social media platforms down and provided recommendations on how to market your construction company on each effectively. These are simple construction social media tips, if you want advice personalized to your construction company, contact us.
1. Post Photos Of Your Work On Social Media
What are excellent construction photo ideas for social media?
- Completed construction projects.
- Before and after photos.
- Photos of your team members (on the job and in the office)
- Photos of larger jobs in process.
While construction photos are nice, the first step is to learn effective construction photography. Or hire a professional photographer to document your construction projects.
2. Advertise Your Construction Business On Social Media
You can personalize and focus your social media ads to show up in front of your target customers. So make sure you know who your target customer is.
Social media ads can function and operate in a similar way to PPC ads but their strategy is visual as well as customer targeting. You need to know your target customer well and have collected data through your marketing efforts to reach your target audience with social media ads effectively.
3. Post Construction Project Discounts Or Deals
On the organic side of social media marketing for construction companies, it is always a good idea to post discounts and deals. In a service based industry such as construction and contracting, it can be challenging to develop effective discounts. A great way is to purchase a surplus of a type of product and build discounts around that product.
Purchase decking materials in bulk and run a deck special that is tied to the price of the supplies. That way you make the same profit and your customers receive the discount from your bulk purchase.
4. Give Away Leftover Construction Materials
One of the most effective ways I have seen a local tree service grow is by them giving away the wood from their jobs. If you clean up from your construction jobs and have wood that is too small for your work, it is big enough for a fire pit or someone’s wood working hobby.
Post leftover materials for free on Facebook marketplace and do it with your business’s account so people learn about your business.
5. Have Your Construction Social Account Engage With People
People are on social media for social engagement. Talk to them, ask them questions, and encourage conversation even if it is not related to construction work. This is a great way for them to get to know you and like your business.
That being said, do not be a jerk! Posting rude comments will be seen widely and majorly hurt your brand even if you are right.
6. Tag Customers On Construction Projects (With Permission Of Course)
Tagging customers is one of the best things you can do. It will announce to the world look at the renovation, addition, or any type of construction work that we did for your friend. That customer will probably share the post, and you will reach a whole new group of potential customers.
Referrals are usually the best customers, so encourage a referral by tagging your customers with their projects on social media.
7. Get Reviews On Social Media
Just like your Google Business Profile impacts local SEO, your reviews on social media impact your social media marketing for your construction business. Make sure you encourage positive reviews from your customers.
8. Engage With Local Groups
There are hundreds of groups on social media. Make sure you are part of localized groups and engage with posts or questions about construction services. This is a great way to get your business in front of a range of customers in your company’s service area.
9. Use A Variety Of Social Media Platforms For Construction Social Media Marketing
Each social media platform has an opportunity to reach your perfect customer. While certain platforms fit certain customers and certain construction industries, it is a great idea to diversify and appear in front of a range of customers. Consider social media marketing on the following platforms and learn from our articles and tips:
- Marketing Your Construction Company On Facebook
- Marketing Your Construction Company On LinkedIn
- Marketing Your Construction Company On Instagram
While posting away willy-nilly can be enjoyable at first, what is vital to your construction company’s success is an effective construction marketing strategy.
Have Your Social Media Done By A Professional Marketing Company
Social media marketing is a great tool for any construction company, but it can backfire if done wrong. Instead, choose professional construction social media marketing services from Wes Web. We work with a number of companies in the construction industry and know what it takes to increase your presence on many different social media platforms. We also specialize in web design for construction companies, and construction digital marketing. Contact Wes Web today to get started.