About This Stairbuilder Website Redesign Project
For Stairworks Inc., a top custom stair builder in Pennsylvania and New Jersey, we recently finished redesigning their entire website. Their prior website did not adequately represent the quality of their work, despite their reputation for masterful craftsmanship and custom constructed staircases. It lacked effective SEO, a contemporary design, and the ability to generate leads.
Here is the YouTube Video explaining the website redesign for Stairworks Inc.
Goal Of Redesigning Stairbuilder Website
The goal of this website redesign was to create a website that showcases their work, creates a greater level of functionality to users, and generates more leads for their stairbuilder company.
Rebranding: Updated Stairbuilder Logo
We started by revising the Stairworks Inc. logo to have a more modern and sleek look . Every page now features the updated logo, providing a polished and unified first impression.
Using A Stair Project Gallery to Enhance Visual Storytelling
What’s the best marketing tool for a stairbuilder?… Visual evidence of their work.
There were only three pictures on the old site. By creating a dynamic, interactive gallery that displays the company’s extensive collection of staircase designs we totally changed the previous look. Additionally, we added hover effects to the homepage imagery to smoothly direct users to their area of interest. It is fashionable, easy to use, and encourages interaction from visitors.
Personalized Stair Company “About Us” Page
We added a brief, elegant video of a person climbing stairs to the about section in place of just plain text. In keeping with the craft-focused brand identity, this small detail added a cozy, interactive touch to the “About Us” page.
Improved Stair Services and Baluster Pages
Now, every core service has its own dedicated page with an easy-to-use layout and scroll-friendly design. The services section also features a layered animation that imitates the rhythm and flow of a staircase. A white trail moves through content blocks that gently move from side to side, forming a visual representation of advancement, steps, and artistry. Additionally, we constructed a baluster exploration area where guests can quickly view various styles, including metal, wood, and more. This created an easier way for customers to find exactly what they are looking for.
SEO Results For Our Stairbuilder Website Redesign
Prior to this redesign, Stairworks Inc. only had a digital business card and no online lead tracking tools, such as a contact form or analytics. After the creation of their website and the incorporation of these tracking tools, Stairworks Inc. reported that they had 4 leads from the website within the first week following the launch!
Update: In the course of 1 year, Stairworks had a total of 230 quality leads to their website. Out of those leads, 134 of them were from Google.
Contact Wes Web for Professional Stairbuilder Website Design and Digital Marketing
Whether you work as a contractor, stair builder, or artisan in a specialized field, your website should do more than just display eye-catching images; it should produce tangible outcomes. We are very proud of the finished website for Stairworks Inc. The website is now user-focused, aesthetically pleasing, and generating more leads for Stairworks Inc. Contact us today for your stairbuilder company website redesign and digital marketing.
