Podcast Marketing Services
Growing your podcast audience with strategic marketing includes SEO, social media clips, email campaigns, and repurposed content. We can help you reach new listeners by turning your episodes into engaging, shareable media across multiple platforms.
Grow Your Podcast Listeners With Marketing
Creating your own podcast is an excellent way to reach a wide audience of interested listeners, but it won’t do you any good if no one knows about it. Marketing your podcast allows you to reach new audiences and expand awareness of your platform. There are a few ways that this can be done, and our marketing podcast process covers all of the steps we take to help promote your series.
"Great podcasts deserve great audiences, and strategic marketing is the key to transforming your content into a valuable business asset—connecting your brand with listeners who are ready to engage, share, and become loyal customers, driving growth and expanding your reach."
- Wesley Gehman
Our Podcast Marketing Process
We can repurpose your podcast into marketing content. Why not make use of some of the content you already have? You put a lot of time and attention into creating your podcast, so for maximum impact you can distribute your podcast across several platforms and turn it into other types of media. Make blog entries, reels, short and long-form videos, and more. By distributing little portions of your podcast across several media, you might reach new listeners who might not otherwise be aware of you. A little preview of your show may spark their curiosity and inspire them to view your full episodes and series.
1. Using SEO Marketing To Grow Your Podcast
One of the best ways to promote your series is through SEO. Because it places your name in front of those who are already interested in your topic or genre, Google and other search engines can be a great tool for platform promotion. Google can learn more about what you do and suggest you to others who are interested in what you have to offer. SEO doesn't have to be too technical or complicated for your podcast! We explain the process and make it work for you.
2. Using Social Media Marketing To Grow Your Podcast
Given the rapid growth of short-form video content in recent years, it can be worthwhile to invest the time necessary to establish your show's online presence. By providing clips from your show on platforms like YouTube Shorts or TikTok, you can expose your podcast to a wider audience, and engage people with your clips so that they are interested in coming back to your whole episode.
3. Using Email Marketing To Grow Your Podcast
So many people start off their day by checking their email. If you know where potential new listeners are going to be looking throughout the day, why not try to get your podcast in front of their eyes from their inbox? Email marketing puts information about your show directly into the attention of potential new listeners, and provides an easy way to increase your visibility.
Contact Us For Podcast Marketing Services
Wes Web is proud to provide podcast marketing services to all sorts of different shows. If you are looking to expand your audience and build out your brand, we have the solution for you. Learn more about Wes Web and schedule your free consultation today!
Get To Know Wes
Meet Wes, the founder of Wes Web. Wes is passionate about marketing strategy and communicating marketing in a way that anyone can understand. Ranking online is competitive and it can only be achieved through hard work, and a strategy built on experience and data.
Work Hard. Market Well.
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